World Surf League (WSL)
Business Profile
Core Value Proposition
World Surf League provides the global home of surfing, delivering live events, rankings, news, videos, and fan engagement for surfers and fans.
Target Customer
Surfing fans and followers; professional and amateur surfers (CT, Challenger, QS, Junior, Longboard); broadcasters and partners; sponsors/advertisers; merchandise shoppers.
Key Differentiator
An integrated ecosystem combining multiple tours (Championship Tour, Challenger Series, Qualifying Series, Junior Tour, Longboard Tour), live broadcasting, official rankings, on-demand video content, fantasy gaming, betting, and a retail store in one platform.
Implementation Timeline
Immediate access upon account/login; live events and new content are published according to the event schedule.
Pain Points
- 1Users need a single place for comprehensive surfing news, schedules, and results across all tours.
- 2Fans want to watch live events and access replays without juggling multiple sources.
- 3Engagement opportunities (fantasy, betting, content features) should be centralized to enhance fan involvement.
Key Features
- 1Live streaming and watch options for events
- 2Event schedule and rankings across Championship Tour, Challenger Series, Qualifying Series, Junior Tour, Longboard Tour
- 3News, videos, and feature stories
- 4WSL Fantasy and True Surf betting at NXTbets
- 5Merchandise store and fan engagement content
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Fans stay up-to-date with rankings and event results
- 2Access to live events, highlights, and replays
- 3Enhanced fan engagement through fantasy and betting features
Competitive Advantages
- 1Comprehensive, end-to-end surfing ecosystem (news, live events, rankings, content, and fan engagement) in one platform
- 2Official tours with schedules, rankings, and live broadcasts
- 3Multiple monetization and engagement channels (Fantasy, betting, store)
Key Benefits
Additional Product Information
Product Description
Global home of surfing; organizes Championship Tour, Challenger Series, Qualifying Series, Junior Tour, and Longboard Tour; provides news, live events, rankings, videos, and fan engagement.
Target Market
Surfing fans, competitive surfers, media partners, sponsors, and merchandise buyers
Unique Value Proposition
A single, authoritative hub that combines competitive surfing Tours, live streams, rankings, and fan engagement features, plus content and commerce.
Technical Requirements
Not specified
Pricing Model
Not specified
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