Apress Publishing
Business Profile
Core Value Proposition
Apress Publishing provides authors with marketing, distribution, and the commercial weight of a major publisher while preserving the spirit of an independent publishing house.
Target Customer
IT professionals, developers, and tech enthusiasts worldwide.
Key Differentiator
Strong author partnerships combined with the marketing and distribution power of a major publisher; independent publishing ethos; part of Springer Nature.
Implementation Timeline
Not specified in the content
Pain Points
- 1Authors needing broader marketing and distribution reach
- 2Desire for credible publishing power without sacrificing independence
- 3Access to a global publishing ecosystem and rights management
Key Features
- 1Partnership-based publishing with marketing, distribution, and rights management
- 2Access to Springer Nature network and resources
- 3Broad topic coverage across technology categories and formats (eBook, Softcover)
- 4Source code and GitHub integration for accompanying code with books
- 5Dedicated editors and author support
Target Customer Industries
Decision Makers
- 1Executive Editor
- 2Editor
Client Results
- 1Not explicitly specified in the content
Competitive Advantages
- 1Global marketing and distribution channels via a major publisher
- 2Independent publishing ethos with strong author partnerships
- 3Affiliation with Springer Nature for credibility and reach
- 4Specialization in IT, developers, and tech topics
- 5Multiple formats (eBook, Softcover) and broad subject coverage
Key Benefits
Additional Product Information
Product Description
Apress is a publisher dedicated to meeting the information needs of IT professionals, developers, and tech enthusiasts, offering books across many technology categories and partnering with authors for marketing and distribution.
Target Market
IT professionals, developers, and tech enthusiasts worldwide
Unique Value Proposition
Partnering with authors to provide the marketing, distribution, and commercial weight of a major publisher while maintaining an independent publishing ethos; part of Springer Nature.
Technical Requirements
Not specified
Pricing Model
{"Per-title pricing for books (formats include eBook and Softcover). Examples shown: from $29.99 to $59.99; various titles listed with prices such as $29.99, $39.99, $34.99, $54.99, $59.99."}
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