AS+P Services
Business Profile
Core Value Proposition
AS+P Services provides multidisciplinary architecture and planning services that integrate sustainable development and holistic urban design.
Target Customer
{"Cities and municipalities","Government agencies and public sector bodies","Real estate developers and property investors","Corporate clients seeking headquarters or large-scale facilities","Cultural and educational institutions"}
Key Differentiator
Integrated end-to-end capabilities across architecture, urban planning, open-space planning and mobility, with a 60-year track record, international presence (Frankfurt, Riyadh, Muscat), a strong focus on sustainability and resilience, and a commitment to digitization and modern digital systems.
Implementation Timeline
Projects and initiatives span multiple years; examples include 2017–2023 for E FRANKLIN Mannheim; 2018–2020 for Mohammed Bin Salman Nonprofit City Master Plan Riyadh; 2015–2020 for Heidelberg Materials Headquarters; 2016–2019 for Integrated Planning Badya City Cairo.
Pain Points
- 1Need for sustainable, durable, large-scale urban and architectural solutions that align with client goals and regulatory requirements
- 2Coordination of multiple disciplines (architecture, urban planning, landscape, mobility, legal/site planning) across complex projects
- 3Delivery of complex, high-profile projects (mega events, airports, extensive master plans) with international stakeholders and timelines
Key Features
- 1Architecture
- 2Urban Planning
- 3Open Space Planning
- 4Mobility
- 5Mega Events
- 6Regional Planning
- 7Airport Planning
- 8Legal Site Planning
- 9Process Management
Target Customer Industries
Decision Makers
- 1Managing Partner
- 2Associate Partner
- 3Head of Finance and Controlling
- 4Head of Communications and Tender Management
- 5CIO & Head of IT, Security & AI
- 6Independent Advisory Partner
- 7Professor for Urban Design
- 8Head of Urban Design – International
Client Results
- 1Projects achieving sustainability milestones such as DGNB Platinum certification ( Heidelberg Materials Headquarters )
- 2Multi-year master plans and architectural designs for high-profile clients (e.g., 10,000 sqm living space for E FRANKLIN Mannheim)
- 3Winning competition entries and long-term master planning for large-scale sites (e.g., Mohammed Bin Salman Nonprofit City Riyadh 344-ha site)
- 4Development of integrated master plans and urban strategies for major cities and regions (e.g., Frankfurt Westside, Baku General Master Plan, Cairo Badya City)
Competitive Advantages
- 1Holistic, multidisciplinary approach integrating architecture, urban planning, open space and mobility
- 2Strong emphasis on sustainable development and resource efficiency
- 3Proven track record with high-profile international projects
- 4End-to-end project management including regulatory and process management
- 5Global collaboration with internal digital systems and AI-enabled capabilities
Key Benefits
Case Studies & Success Stories
Eintracht Frankfurt Fussball AG club offices and ProfiCamp
Frankfurt/Main, 2017 - 2021. Building planning services for a Proficamp featuring sport, rehabilitation, administration, and public relations facilities.
E FRANKLIN Residential High-Rise
Mannheim, 2017 - 2023. Design of a residential high-rise with 10,000 square meters of living space for GBG Mannheim.
Mohammed Bin Salman Nonprofit City General Master Plan
Riyadh, 2018 - 2020. Winning competition entry for a 344-hectare site focusing on sustainable urban planning with mixed usages and walkable districts.
Heidelberg Materials Headquarters
Heidelberg, 2015 - 2020. General planning of a new office building ensemble, DGNB Platinum certification noted.
Frankfurt Westside
Frankfurt/Main, 2020 - 2022. Concept and development strategy for the grounds of the former Griesheim industrial estate for Frankfurt’s largest commercial development zone.
Baku General Master Plan
Baku, 2019 - 2021. Strategic master plan integrating land use, transport, and urban economy for future regional development.
Integrated Planning Badya City
Cairo, 2016 - 2019. Master planning for 150,000 inhabitants and design of >3,000 housing units for a mixed-use development.
ROSHN SEDRA Detailed Master Plan
Riyadh, 2019 - 2020. Integrated transport and master planning for metro, road, pedestrian networks and micro-mobility.
Chamber Music Campus at the Neuburg Monastery
Heidelberg, 2024 onward. Open cultural space designed to inspire musical and cultural creatives and serve families.
Additional Product Information
Product Description
International multidisciplinary planning office offering architecture, urban planning, open-space planning, mobility, mega events, regional and airport planning, and process management.
Target Market
Cities, municipalities, government bodies, real estate developers, corporations, cultural and educational institutions seeking sustainable urban and architectural solutions.
Unique Value Proposition
A global, owner-managed practice with a 60-year heritage delivering holistic, sustainable, human-centered design across scales—from architectural details to city-wide master plans—supported by digitalisation and international collaboration.
Technical Requirements
Digital infrastructure for finance, project management and collaboration; in-house servers and cloud capabilities; emphasis on digitization and AI-enabled solutions; readiness for international coordination and regulatory processes.
Pricing Model
Not disclosed
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