BT Golf

Business Profile

Core Value Proposition

BT Golf provides India's premier corporate golf tournament experience, bringing together C-suite executives, business leaders, and celebrities across seven cities for networking, skill-building, and exclusive brand engagement.

Target Customer

C-suite executives, business leaders, corporate sponsors/partners, industry influencers, and celebrities

Key Differentiator

India's longest-running and most prestigious corporate golf tournament, expanded across seven cities with multi-year continuity and high-profile participation

Implementation Timeline

BT Golf 2024-25 edition runs across multiple dates with season activities from December 2024 to March 2025; participants register for individual legs and venues, with events scheduled throughout the season

Pain Points

1Need for high-level networking with senior decision-makers across industries
2Limited premium, exclusive platforms for relationship-building and business discussions outside traditional conferences
3Desire for brand exposure and thought leadership in a curated, luxury sports setting

Key Features

1Seven-city tournament schedule (Delhi NCR, Mumbai, Chandigarh, Kolkata, Hyderabad, Bengaluru, Pune) across the 2024-25 edition
2High-profile participants including C-suite executives and celebrities
3Structured event format: Registration & Brunch, Tee Off, Scorecard submission, Cocktails & Dinner, Prize Distribution
4Multi-partner ecosystem (Presenting Partner, Investment Partner, Real Estate Partner, Hospitality Partner, etc.)
5Venue variety and curated media/visual content (videos and visual diaries) for ongoing engagement

Target Customer Industries

Decision Makers

1Managing Director
2Chief Operating Officer
3Vice President

Client Results

1Networking with fellow executives to build strategic relationships
2Brand exposure to corporate decision-makers and potential customers
3Access to VIP experiences and curated entertainment associated with high-profile events

Competitive Advantages

1Officially billed as India's longest-running and most prestigious corporate golf tournament
2Broad multi-city footprint offering diverse networking environments
3Strong sponsor ecosystem (Presenting/Investment/Real Estate/Hospitality partners)
4Celebrity and high-profile participation enhances brand visibility and engagement

Key Benefits

1Premium networking with decision-makers

2Brand exposure to high-value corporate audiences

3Exclusive VIP experiences and media-rich engagement

4Credibility and prestige associated with a long-running, flagship corporate event

Additional Product Information

Product Description

BT Golf is a corporate golf tournament series organized by Business Today (Royal Ranthambore Business Today Golf in some segments), spanning seven Indian cities with participation from C-suite executives, business leaders, and celebrities. The tournament features a structured event format, multiple partners, and curated content across venues and seasons.

Target Market

Corporates seeking exclusive networking and brand engagement opportunities with senior decision-makers across industries

Unique Value Proposition

A premier, multi-city corporate golf tournament with a long-standing legacy, exclusive partnerships, and access to India’s top business and political leaders in a luxury sports setting

Technical Requirements

N/A

Pricing Model

N/A

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