Center for Public Integrity
Business Profile
Core Value Proposition
Center for Public Integrity provides nonpartisan investigative journalism and data-driven reporting to investigate inequity and hold powerful interests accountable.
Target Customer
General public interested in inequality and democracy; journalists; policymakers; researchers.
Key Differentiator
Nonpartisan, nonprofit newsroom with data tools and multi-platform storytelling (in-depth investigations, datasets, and podcasts) focused on inequality and democratic processes.
Implementation Timeline
Content and datasets are published regularly; value is delivered immediately upon access to reports and resources, with ongoing updates and new investigations.
Pain Points
- 1Lack of transparent information on how inequality and power dynamics operate in U.S. systems.
- 2Difficulty accessing and understanding data behind policy impacts on democracy, labor, and immigration.
- 3Need for credible, evidence-based reporting to hold institutions accountable and inform public debate.
Key Features
- 1In-depth investigative reporting across Democracy, Economic Well-Being, Education, Environment, Health, and Immigration.
- 2Data tools and resources, including The Accountability Project (TAP) and Copy, Paste, Legislate.
- 3Public datasets and access to resources for journalists and researchers.
- 4Podcasts and multi-season storytelling (The Heist; Integrity Out Loud).
- 5Special projects and award-winning investigations (e.g., 40 Acres and a Lie).
Target Customer Industries
Decision Makers
- 1Editor
- 2Reporter
Client Results
- 1Awards and recognition for investigative work (e.g., Goldsmith Award recognition; Toner Prize finalist for a Center for Public Integrity investigation).
- 2Public datasets and tools released to support journalism and public accountability (e.g., datasets showing wage underpayment investigations; polling place locations).
- 3Extensive reporting that documents and analyzes inequality in voting, high courts, and other systems.
- 4Public-facing investigations that illuminate disparities (e.g., 26 states restricting voting access; 4.6 million citizens disenfranchised; 1,000 public records requests filed).
Competitive Advantages
- 1Independent, nonprofit, nonpartisan stance with no advertising and free public access to content.
- 2Strong emphasis on data-driven journalism and publicly accessible datasets.
- 3Diverse, multi-format storytelling (written investigations, data tools, podcasts, special projects) that broaden impact.
- 4Award-winning history and recognized investigations that amplify credibility and reach.
Key Benefits
Case Studies & Success Stories
High Courts, High Stakes
Investigates ethics and dynamics in state high courts; coverage includes multiple state-level cases and questions about judicial accountability.
Who Counts? Access to voting in the U.S. is starkly unequal
A 50-state look at how states are shutting people out of democracy; includes data points such as states restricting voting access and impacts on various groups.
40 Acres and a Lie
Public Integrity’s project honored by the Philip Meyer Journalism Awards; examines displacement of thousands of California foster children.
Copy, Paste, Legislate
Reveals and publicizes a dataset showing how lawmakers use 'copycat' legislation; highlights how such bills spread across states.
The Accountability Project (TAP)
A data tool/resource ecosystem that aggregates public records and makes data more accessible for journalists and researchers.
Additional Product Information
Product Description
A nonprofit newsroom focused on investigating inequity and holding powerful interests accountable through data-driven journalism, with multi-format storytelling and public data tools.
Target Market
Readers seeking credible information on inequality; journalists seeking data and investigative leads; policymakers and researchers analyzing governance and public impact.
Unique Value Proposition
Nonpartisan, nonprofit investigative newsroom integrating rigorous reporting with publicly accessible data tools to illuminate and confront systemic inequities.
Technical Requirements
Site built on Newspack; no specific technical requirements disclosed for end users beyond standard web access.
Pricing Model
Content is freely accessible; organization states it does not accept advertising or charge readers to read its work.
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