Business Profile
Cook's Illustrated provides trusted, tested recipes and science-backed cooking guidance for home cooks.
Home cooks and cooking enthusiasts; current or prospective subscribers; recipe testers (the 70,000+ home testers mentioned).
Rigorous, science-driven recipe development with a defined four-step process (The Five-Recipe Test, Our First Draft, Test, Taste, Repeat, Final, Failproof Results) and a large community of home testers delivering reliable, failproof recipes.
Not specified in content
Cook's Illustrated is a cooking brand offering tested recipes, science-based cooking guidance, and related magazine and digital content, including a membership model and app.
Home cooks and cooking enthusiasts seeking reliable, scientifically tested recipes and cooking insights; readers and subscribers of the magazine and digital content.
Cook's Illustrated combines a rigorous, science-driven recipe development process with a large community of home testers to deliver recipes that consistently work in home kitchens, backed by expert editorial content.
Online access to content; app availability mentioned; account/login required for personalized features and membership access.
Pricing details not specified; promotional note indicates 'Subscribe & Save 53%'; gift memberships and digital memberships are mentioned.
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One mission. One approved plan. Every external action attributable.