Design Within Reach
Business Profile
Core Value Proposition
Design Within Reach provides the world's largest selection of authentic modern furniture, lighting, and accessories from designers past and present.
Target Customer
Homeowners and design professionals seeking authentic modern furniture and design services; small businesses such as offices, cafés, and spas that need space planning and procurement; trade customers.
Key Differentiator
Complimentary Design Concierge interior design services with in-home, in-store, or virtual consultations, mood boards, and 3D room renderings; 3D Room Planner; online ordering for Trade; no minimum order; free delivery on orders over $2,000; financing options (0% APR).
Implementation Timeline
Examples include projects furnished in less than one month (e.g., dining room in under 30 days).
Pain Points
- 1Difficulty visualizing how furniture will look in a space.
- 2Finding authentic modern furniture and trusted designers in one place.
- 3Coordinating design, procurement, and delivery for residential or commercial spaces.
Key Features
- 1World's largest selection of authentic modern furniture, lighting, and accessories
- 2Design Concierge – complimentary interior design services with 3D renderings
- 33D Room Planner to visualize layouts
- 4Trade program with online ordering and trade discounts
- 5Free delivery on orders over $2,000
- 60% APR financing options
- 7Online Trade ordering (for Design Professionals)
Target Customer Industries
Decision Makers
- 1Design Specialist
- 2Founder & CEO
Client Results
- 1Clients visualize room plans with photorealistic renderings before purchasing, aiding space planning
- 2Spaces designed for hosting and client meetings with a serene, warm aesthetic
- 3Outdoor spaces designed using 3D renderings, facilitating client vision
Competitive Advantages
- 1Complimentary, end-to-end design service with mood boards and 3D renderings at no charge
- 2No minimum order and accessible trade discounts for professionals
- 3Integrated online trade ordering and curated, designer-ready collections
Key Benefits
Case Studies & Success Stories
Open-plan space furnished for The Sill
Eliza Blank, founder and CEO of The Sill, worked with a Design Specialist to decorate a renovated guesthouse-workspace; space designed to host visitors and client meetings.
Dining room furnished for LA home
Writer-director Philip Wang and podcast host Helen Wu furnished their dining room in under a month; Design Specialist helped achieve a serene, wabi-sabi aesthetic with warmth and personality.
Outdoor terrace transformation
Marcelo Fernandez designed the outdoor terrace of a 19th‑century house using DWR’s 3D rendering tool, with complimentary renderings to visualize the finished space.
Additional Product Information
Product Description
A retailer offering authentic modern furniture, lighting, and accessories from designers past and present, with complimentary interior design services (Design Concierge), a 3D room planner, a trade program, and flexible delivery/financing options.
Target Market
Homeowners, design professionals, small businesses, and trade customers seeking modern, curated interiors.
Unique Value Proposition
The premier source for authentic modern design with free design guidance, powerful visualization tools, and trade-ready purchasing.
Technical Requirements
Online tools available (3D Room Planner, Design Concierge booking); virtual/home consultations; no specific hardware requirements noted.
Pricing Model
Prices vary by product; promotions include Fall Sale and markdowns; free delivery on orders $2,000+ with code FREESHIP; financing options including 0% APR; no minimum order for Design Concierge services.
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