Partnerize Platform

Business Profile

Core Value Proposition

Partnerize provides an AI-powered affiliate / partnership automation platform that helps businesses manage, track, and pay their online sales partners, affiliates, and influencers.

Target Customer

Brands and marketers running partnership programs globally (e.g., retailers, travel brands, financial services, and direct-to-consumer/e-commerce brands) who need AI-driven discovery, tracking, management, measurement, and payment capabilities for partners.

Key Differentiator

The platform is positioned for the machine-mediated market, combining AI-powered partner discovery, predictive optimization, fraud intelligence, unified real-time analytics, and end-to-end partnership management in one system.

Implementation Timeline

Not specified in the provided content

Pain Points

1Manual partner discovery and gut-feel optimization leading to inefficiency and suboptimal partner mix
2Siloed or fragmented tracking and data across partners and platforms
3Manual fraud checks and brand risk in partner programs
4Legacy affiliate models being outpaced and outspent by AI-optimized competitors

Key Features

1Discover: AI-powered partner discovery and automatic recruitment/optimization
2Track: Scalable, flexible tracking infrastructure (first-party pixel, server-to-server, batch, mobile app tracking) and AllTrack mobile tracking
3Manage: Flexible communication, collaboration, and commissioning to reward partners
4Measure: Real-time analytics and actionable insights with customizable data points
5Pay: Global partner payments at scale

Target Customer Industries

Decision Makers

1Senior Vice President, Marketing
2Head of Affiliate Marketing
3Digital Marketing Manager
4Senior Manager of Global Advertising
5Founder & CEO
6Co-Founder & CEO
7Board Chair
8CEO (Partnerize)
9Senior Manager of Global Advertising

Client Results

1GoPro: end-to-end platform enabling onboarding of global partners, granular analytics, and dynamic commissioning to understand trends and grow the business
2Our Place: enables scale and sustainable unit economics for a D2C brand, leveraging Partnerize tools and services to turn the partner channel into a source of profitable growth

Competitive Advantages

1AI-powered matchmaking and predictive optimization to automate partner placements and performance
2Unified, real-time analytics across all partners and platforms (no data silos)
3Fraud intelligence and brand safety powered by BrandVerity integrated into the platform
4Global payments at scale with support for multiple currencies
5End-to-end platform covering discovery, recruitment, activation, optimization, and payment

Key Benefits

1Automated partner discovery and optimization

2Real-time analytics and actionable insights

3Global payments at scale

4Fraud detection and brand safety

5End-to-end management of partnerships across discovery, tracking, activation, and payout

Case Studies & Success Stories

GoPro case study

Case #1

GoPro onboards global partners with granular analytics and dynamic commissioning, gaining tools to understand trends that drive business growth.

Our Place case study

Case #2

As a D2C brand, Our Place uses Partnerize to scale the partner channel and optimize unit economics, leveraging platform tools and services for profitable growth.

Additional Product Information

Product Description

An end-to-end partnership automation platform that automates discovery, recruitment, activation, optimization, tracking, payments, and protection for partner programs.

Target Market

Brands and marketers operating partner programs (retail, travel, finance, and e-commerce/D2C) with global reach and multi-partner ecosystems

Unique Value Proposition

The only platform designed from the ground up for the machine-mediated market, combining AI-driven partner discovery, predictive optimization, unified attribution, fraud protection, and real-time analytics in one solution.

Technical Requirements

AllTrack mobile tracking infrastructure; Direct API to capture clicks/transactions without SDK; Partnerize SDK for iOS and Android; first-party pixel tracking; server-to-server and batch tracking; ecommerce plugin integrations; third-party integrations with Appsflyer, Branch, and Adjust

Pricing Model

Not disclosed in the provided content; references to Pricing exist but no specific numbers or structures are shown

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