ET Prime

Business Profile

Core Value Proposition

ET Prime provides premium, investment-focused content and insights to help investors invest smarter and lead stronger.

Target Customer

Investors, financial professionals, asset managers, and business executives seeking premium market intelligence in India and global markets.

Key Differentiator

Premium, exclusive content and masterclass formats (ET Prime Masterclass) that go beyond standard news, offering curated investment ideas and in-depth market analysis.

Implementation Timeline

Value is realized immediately upon subscribing and accessing ET Prime content; ongoing benefits accrue with continued use and engagement

Pain Points

1Need for actionable investment ideas and stock picks beyond daily headlines.
2Desire for deeper market intelligence and investment-focused insights.
3Access to exclusive educational content to improve investing outcomes.

Key Features

1ET Prime Masterclass
2Stock picks of the week / investment ideas
3Learn to Earn: ET Prime Special Series
4Exclusive market data and analysis (ET Prime; premium content)
5Curated insights and investment ideas from top market experts

Target Customer Industries

Decision Makers

1Chief Investment Officer
2Chief Investment Strategist
3Founder & CEO
4Fund Manager

Client Results

1Immediate access to premium insights; potential to improve investment decision-making
2Access to exclusive stock ideas and market data to inform portfolios

Competitive Advantages

1Premium, exclusive content that complements standard financial news
2Structured learning formats (Masterclasses) and long-form investment ideas
3Curated stock picks and in-depth market analysis

Key Benefits

1Invest Smarter through exclusive market insights

2Access to stock picks and investment ideas

3ET Prime Masterclasses and Special Series for deeper learning

4Comprehensive market data and analysis

Additional Product Information

Product Description

ET Prime is a premium, subscription-based content platform within The Economic Times that offers exclusive investment insights, masterclasses, stock picks, and market data in addition to standard business news.

Target Market

Investors, financial professionals, and business leaders in India seeking premium market intelligence and investment ideas

Unique Value Proposition

Exclusive, curated, investment-focused insights and educational content that help investors invest smarter and lead stronger

Technical Requirements

Not specified in the provided content

Pricing Model

Not specified in the provided content

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