DietMaster
Business Profile
Core Value Proposition
DietMaster provides an all-in-one nutrition software platform that helps healthcare, medical and fitness professionals counsel clients with nutrition analysis, meal planning, exercise videos, progress tracking, and branded client experiences.
Target Customer
Registered Dietitians, physicians, nutritionists, health clubs and fitness professionals, clinics, wellness programs, corporate wellness teams, and other healthcare/fitness providers seeking to deliver nutrition and exercise guidance to clients.
Key Differentiator
Private label branding and corporate/white-label capabilities, a large RD-designed meal plan library, integrated MyMoves video exercise module, wearable/device syncing, and a branded online/mobile presence all in one platform (with offline desktop and online/web options).
Implementation Timeline
Offers a 15-day free trial to test drive the product; pricing and value can be realized starting in the trial period.
Pain Points
- 1Time-consuming meal plan creation and customization for clients
- 2Difficulty tracking client progress and maintaining accountability
- 3Need for a scalable, branded solution that can deliver nutrition programs online via web/mobile and support integration with wearables
Key Features
- 1Massive RD meal plan library and meal planning with nutrition analysis
- 2MyMoves exercise planner and mobile app with nearly 1,000 exercise videos
- 3Progress tracking, accountability features, and wearable synchronization (e.g., Fitbit, Garmin, Apple Health Kit)
- 4Branded online presence with private labeling and customizable graphics/colors
- 5Offline Desktop option and online Web/Mobile platforms; shopping cart integration
Target Customer Industries
Decision Makers
- 1Physician
- 2Registered Dietitian
- 3Nutritionist
- 4Health Club/Fitness Professional
Client Results
- 1Greater, more consistent client results and improved client compliance
- 2Expanded services and better cash flow for practitioners
- 3Faster and easier setup of meal plans and client programs
- 4Reliability and strong support improving user experience
Competitive Advantages
- 1Long-standing provider with nearly 30 years in the market
- 2Large RD-designed meal plan library for rapid program creation
- 3Integrated MyMoves video exercise library and wearable compatibility
- 4Private labeling/branding and a branded online presence
- 5 flexible delivery options (web/mobile and desktop offline) and private labeling services
Key Benefits
Case Studies & Success Stories
Robb E. — Testimonial on client results and business impact
Described greater, more consistent results with clients, expanded services, better cashflow, and improved client compliance.
Michael H. — Positive support and rapid meal plan setup
Praised technical support and the ability to quickly and thoroughly set up meal plans and menus for clients and athletes.
Eric H. — Hands-on support and fast service
Highlighted excellent, hands-on support and fast service across the country.
Taylor H. — Customization and exchange features
Appreciated customizable meal plans and the exchange feature for swapping foods within plans.
Deborah W. — Easy tailoring and monitoring
Commented that the software enables easily tailoring meal programs and streamlined monitoring and follow-up with clients.
Additional Product Information
Product Description
An all-in-one nutrition software platform for nutrition analysis, meal planning, video exercise, progress tracking, and branded client experiences used by healthcare, medical and fitness professionals.
Target Market
Healthcare providers (clinics, hospitals, physicians), Registered Dietitians and nutrition professionals, Wellness and fitness centers, Corporate wellness programs, private practices.
Unique Value Proposition
A turnkey, branded nutrition platform with a large RD meal plan library, integrated exercise videos, wearables sync, and private labeling, delivered via web, mobile, and offline desktop options.
Technical Requirements
Web and mobile access with MyMoves exercise module; supports offline desktop use; wearable integration (Fitbit, Garmin, Apple Health Kit); supports iOS, Android, Windows; admin console for client management and messaging
Pricing Model
Pricing information available on the site; offers a 15-day free trial; annual license renewal/activation for offline products; private labeling options with additional fees
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