Digital.gov
Business Profile
Core Value Proposition
Digital.gov provides guidance on building better digital services in government.
Target Customer
U.S. federal government digital teams and agencies, including web managers, communicators, UX professionals, accessibility and language specialists, analytics professionals, and service delivery staff who build or oversee government digital services.
Key Differentiator
Official government-wide hub offering guidance, resources, and communities of practice for digital services, backed by recognizable programs and standards (e.g., USWDS, federal website standards, Digital Analytics Program).
Implementation Timeline
Not specified in content.
Pain Points
- 1Need for consistent, high-quality digital experiences across federal websites and services.
- 2Lack of governance and standardization for federal digital initiatives.
- 3Accessibility, multilingual content, and searchability challenges in government websites.
Key Features
- 1Guides, blogs, events, and resources for building digital services.
- 2Communities of Practice for roles such as Communicators, Web Managers, User Experience, Multilingual, Plain Language, and more.
- 3Rail of standards and programs like USWDS, federal website standards, domain management, and digital governance guidance.
- 4Case studies and success stories (e.g., CDC.gov, Notify.gov, Login.gov) and news/learn resources.
- 5Newsletter and event listings with opportunities to join and contribute.
Target Customer Industries
Decision Makers
- 1Product Owner
- 2Web Manager
Client Results
- 1Improved access to government services via Notify.gov (text reminders about government services and benefits).
- 2Reimagining and rebuilding a government site (CDC.gov) to meet real user needs using a ‘Clean Slate’ approach.
- 3Login.gov case study: improved translations and added language to enhance service.
- 418F coaching outcomes showing progress of first-time product owners through self-assessments and ongoing support.
- 5Five default templates for government digital service projects to improve efficiency and transparency.
Competitive Advantages
- 1Official .gov government-wide guidance and resources, enhancing credibility and trust.
- 2Access to a broad set of communities of practice and case studies across government.
- 3Inclusion of practical standards and tools (e.g., USWDS, 21st Century IDEA guidance, Digital Analytics Program).
- 4Focus on accessibility, multilingual content, and governance to improve public-facing digital services.
Key Benefits
Case Studies & Success Stories
Rebuilding CDC.gov
CDC.gov team used a bold 'Clean Slate' approach to reimagine the site and meet real user needs.
Notify.gov
GSA launched Notify.gov to send text message reminders about government services and benefits programs, aiming to improve access and ensure timely information delivery.
Approaching language translations to provide a better user experience: Login.gov case study
Login.gov team improved translations and added a new language to enhance their service.
How we measure the success of coaching engagements
18F measures coaching success by tracking the progress of first-time product owners using self-assessments and ongoing support.
18F project defaults
18F shared five default templates for government digital service projects to streamline processes and improve efficiency.
Additional Product Information
Product Description
Guidance, resources, and communities to help U.S. federal agencies design, build, and deliver better digital services and experiences for the public.
Target Market
U.S. federal government agencies and their digital teams (web managers, communicators, UX designers, accessibility specialists, language/localization teams, analytics professionals, and service delivery staff).
Unique Value Proposition
A government-wide, official hub for guidance, standards, case studies, and collaborative communities that supports the end-to-end improvement of digital services across agencies.
Technical Requirements
Not specified in content.
Pricing Model
Not specified in content.
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