Dulux Paint
Business Profile
Core Value Proposition
Dulux Paint provides iconic home paint solutions to help you create a palette that’s perfect for your home, inside and out.
Target Customer
{"Homeowners planning interior or exterior painting projects","Design and architecture professionals (specifiers, colour designers, painters)"}
Key Differentiator
Offers a complete ecosystem beyond paint: color forecasting and design services (Dulux Colour Designers, Colour Forecast 2026), professional tools for specifiers (DuSpec+, World of Colour Atlas, swatch orders), high-performance finishes (Wash&Wear +PLUS Anti-Scuff with Scuffshield), and sustainability-focused resources (Green Star guidance) and industry partnerships.
Implementation Timeline
Not explicitly stated in the content; tool access and services (samples, design consultations) appear available, but exact implementation timelines are not provided.
Pain Points
- 1Difficulty choosing and validating color palettes for homes
- 2Concern about durability and ease of maintenance of paint finishes
- 3Finding trusted professionals and obtaining reliable specification and color guidance
Key Features
- 1Wide product range including Wash&Wear +PLUS, Weathershield, UltraAir, and Design Effects
- 2Color forecasting and curated palettes (Ethereal, Elemental, Evoke) and Dulux Colour Forecast 2026
- 3Dulux Colour Designers and Colour Design Service for personalized guidance
- 4Tools for specifiers and homeowners (DuSpec+, World of Colour Atlas, Color Visualisation Tool, order color samples)
- 5DIY project guides, inspiration galleries, and painting techniques tutorials
Target Customer Industries
Decision Makers
- 1Colour Designer
- 2Specifier
- 3Painter
Client Results
- 1Long-lasting, anti-scuff finishes that stay looking fresh
- 2Increased confidence in color choices via visualization tools and design services
- 3Access to professional painters and a network for project execution
- 4Sustainability alignment through Green Star guidance
Competitive Advantages
- 1Comprehensive product lineup with durable finishes and high performance
- 2Integrated design services and color forecasting
- 3Dedicated tools and resources for specifiers and homeowners
- 4Strong industry partnerships and sustainability resources
- 5Extensive inspiration, guidance, and case studies from real-world projects
Key Benefits
Case Studies & Success Stories
Surf Life Saving Club projects
Showcases Dulux paint applications across Surf Life Saving Clubs.
North Melbourne Football Club
Dulux paint donations and project partnerships with the club.
Geelong Football Club
Dulux paint donations and project partnerships with the club.
Additional Product Information
Product Description
Residential paint products and related colour and design services for homes and projects across Australia.
Target Market
Homeowners and design/build professionals in Australia, including specifiers and painters.
Unique Value Proposition
A leading consumer and professional paint ecosystem offering high-performance finishes, rigorous color design support, and extensive specifier tools along with sustainability resources.
Technical Requirements
No explicit technical requirements documented; some tools require login (Specifier), sample orders available, and various product lines exist.
Pricing Model
Not specified in the content.
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