Education Week
Business Profile
Core Value Proposition
Education Week provides comprehensive K-12 education news, insights, and resources for educators, policymakers, and education leaders.
Target Customer
{"Educators (teachers, principals, district leaders)","Education policymakers","Education technology vendors and sponsors","Researchers and education-focused professionals"}
Key Differentiator
Offers exclusive data and reporting through the EdWeek Research Center, plus a long-running, ambitious project (The State of Teaching) with nationally representative data and on-the-ground reporting, complemented by market briefs, job resources, and events.
Implementation Timeline
Not explicitly stated in the provided content; access appears via account sign-up and subscriptions; some resources are free with account, while exclusive reports and market briefs imply a subscription model.
Pain Points
- 1Keeping up with fast-changing federal/state education policy and funding
- 2Understanding and addressing teacher recruitment/retention and workforce challenges
- 3Accessing reliable, data-driven insights for district planning, policy, and EdTech investment
Key Features
- 1News and analysis across leadership, policy, teaching & learning, technology, and more
- 2EdWeek Research Center for exclusive data and research
- 3The State of Teaching project (exclusive, nationally representative data and reporting)
- 4EdWeek Market Brief and K-12 market insights for education companies
- 5Job board and recruitment resources (EdWeek Top School Jobs and related listings)
- 6Events and webinars, plus newsletters and alerts
- 7Content licensing, permissions, and sponsorship opportunities
Target Customer Industries
Decision Makers
- 1Superintendent
- 2Principal
- 3Assistant Principal
- 4Director
Client Results
- 1Access to exclusive data and research to inform policy and district decisions
- 2Timely coverage and analysis of education policy, funding, and workforce issues
- 3Insights and market intelligence to guide EdTech investments and partnerships
Competitive Advantages
- 1Independent journalism with editorial integrity
- 2Exclusive data via the EdWeek Research Center and The State of Teaching project
- 3Comprehensive coverage spanning news, policy, teaching, technology, and market intelligence
- 4Integrated resources (news, research, jobs, events, and sponsorships) in one platform
Key Benefits
Case Studies & Success Stories
Supercharged by STEM Learning: How FIRST Robotics Boosted Volusia County Students’ State Exam Scores by 50%
Sponsored Education Week content describing FIRST Robotics STEM programming linked to a 50% increase in state exam scores in Volusia County; emphasizes positive student outcomes and program impact.
Additional Product Information
Product Description
K-12 education news and information platform offering news, policy analysis, exclusive research data, market insights (EdWeek Market Brief), resources (EdWeek Research Center), job listings, events, and sponsorship opportunities.
Target Market
Educators, school and district leaders, policymakers, education researchers, and education technology vendors seeking news, data, and insights.
Unique Value Proposition
Independent, comprehensive journalism combined with exclusive research data and market intelligence, covering policy, teaching, learning, technology, and the education market.
Technical Requirements
Online access via accounts; potential subscription and licensing for premium content; sponsorship and advertising options available.
Pricing Model
Pricing not disclosed in the provided content; offerings include subscriptions (including group subscriptions), content licensing and permissions, advertising, and recruitment advertising.
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