Feedonomics
Business Profile
Core Value Proposition
Feedonomics provides a full-service product feed management platform that helps brands and retailers optimize, standardize, and syndicate product data across hundreds of shopping channels and marketplaces, enabling AI-enabled discovery paths, omnichannel growth, and improved ad performance.
Target Customer
{"Brands and retailers","Agencies","Ecommerce channels and tech","System integrators","B2B manufacturers and distributors","Vehicles and automotive"}
Key Differentiator
A full-service, 24/7-supported feed management platform with proprietary data capabilities, extensive channel/platform integrations (300+ marketplaces and top platforms), and a focus on agentic discovery and AI-driven purchase paths.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Managing data quality and consistency across hundreds of channels and marketplaces
- 2High demand on internal development/marketing resources to maintain feeds
- 3Risk of data errors, disapprovals, or overselling across channels
Key Features
- 1Ingestion of data feeds
- 2Standardization and data quality controls
- 3Optimization for ad performance and marketplace results
- 4Syndication to hundreds of shopping channels and marketplaces
- 5Real-time data synchronization and order syncing
Target Customer Industries
Decision Makers
- 1Chief Technology Officer
- 2Global Marketing Director
- 3Paid Media Performance Director
- 4Director of Digital Applications
- 5Digital Shopping Lead
Client Results
- 143% less time per week on feed management (Fox Racing)
- 250% reduction in weekly feed errors, warnings, and suspensions
- 370% faster resolution of feed-related errors
- 4New Balance: 95% return on ad spend (ROAS)
- 5New Balance: 22% revenue, 15% conversion rate, 38% cost
- 6Decathlon USA: added two new revenue streams (Walmart and Target) representing ~5% of total revenue
- 7Fox Racing: freed up well over 100 hours of development time per year
Competitive Advantages
- 124/7 dedicated feed specialists support
- 2Access to hundreds of channels and 300+ global marketplaces
- 3Real-time data updates to prevent overselling and disapprovals
- 4Strong case studies across multiple industries demonstrating tangible ROAS and revenue gains
- 5Certified Partner ecosystem and omnichannel growth programs
Key Benefits
Case Studies & Success Stories
How Feedonomics helped PlexusDx rapidly expand to marketplaces with a lean team
Case study describing rapid expansion to marketplaces with a lean team.
Dell case study
Global Marketing Director notes the team organized and optimized complex data while providing global, always-available service.
Decathlon USA case study
Added two new revenue streams (Walmart and Target) representing around 5% of total revenue.
New Balance case study
After working with Feedonomics and Brave Bison, New Balance saw 95% ROAS, 22% revenue, 15% conversion rate, and 38% cost.
Fox Racing case study
Quote highlights that feed maintenance complexity was reduced, freeing up well over 100 hours of development time annually.
Additional Product Information
Product Description
A full-service product feed management platform that ingests, standardizes, optimizes, and syndicates product feeds to hundreds of channels and marketplaces, with 24/7 support and AI-enabled data capabilities.
Target Market
Brands and retailers, Agencies, Ecommerce channels and tech, System integrators, B2B manufacturers and distributors, Vehicles and automotive
Unique Value Proposition
Full-service omnichannel feed management with comprehensive data capabilities, extensive channel reach, 24/7 support, and a focus on AI-driven discovery paths to maximize ad performance and sales.
Technical Requirements
{"Integrations with major ecommerce platforms: BigCommerce, Shopify, Magento, WooCommerce","Supports 300+ global marketplaces and top advertising/shopping channels","Real-time data synchronization and order syncing"}
Pricing Model
Pricing is based on SKU count and channels, with full-service support; customized proposals available; the company does not take a share of revenue.
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