Fractional CMO services (PDCA Social) by Neal Schaffer

Business Profile

Core Value Proposition

Fractional CMO services by Neal Schaffer (PDCA Social) provides strategic marketing leadership to maximize digital ROI for businesses.

Target Customer

Businesses and professionals seeking external marketing leadership; organizations needing digital/social media strategy, influencer marketing, content marketing, or LinkedIn optimization; event organizers seeking a speaker; executives exploring leadership for marketing initiatives.

Key Differentiator

Combined offering of high-level fractional CMO leadership, global speaking engagements, group coaching (coming soon), teaching at universities, and best-selling books, all grounded in a data-driven, Digital First approach with international experience across multiple continents.

Implementation Timeline

Not specified in the provided content

Pain Points

1Lack of internal marketing leadership for strategic marketing initiatives
2Need to maximize ROI from influencer marketing and social media investments
3Unclear or fragmented messaging and brand awareness across social channels

Key Features

1Fractional CMO service: strategic marketing leadership for brands and projects
2Speaking engagements (live or virtual) on digital/social media topics
3Group Coaching (coming soon) as a membership/community model
4Teaching engagements (Rutgers Business School; Irish Management Institute) and thought leadership
5Books, podcasts, and free resources for ongoing education

Target Customer Industries

Decision Makers

1CEO
2Speaker Bureau Owner
3Facebook Marketing Expert

Client Results

1Testimonials indicate revenues exceeded original goals for at least one client (RBN Energy)
2Client base described as having thousands of key decision-makers as members and site visitors

Competitive Advantages

1Data-driven, Digital First approach to marketing
2Extensive speaking experience across 4 continents and hundreds of events since 2009
3Broad credibility from teaching at universities and publishing best-selling books
4Integrated offering (Fractional CMO, speaking, teaching, and thought leadership) rather than a single service

Key Benefits

1Access to a seasoned marketing leader without a full-time hire

2Proven focus on ROI and digital-first strategies

3Education and training through books, podcasts, and teaching

4Inspiration and practical case studies through speaking engagements

Case Studies & Success Stories

RBN Energy case: Growth through Neal's social media strategy

Case #1

According to a client testimonial, Neal's recommended social media strategies helped the company grow; revenues exceeded original goals and thousands of key industry decision-makers became members and visited the website regularly.

Additional Product Information

Product Description

Neal Schaffer offers external marketing leadership as a Fractional CMO, along with speaking, teaching, and thought leadership resources. The offering blends strategic marketing leadership with educational content, books, and podcasts to help organizations maximize digital ROI and align social media with business goals.

Target Market

Organizations and professionals seeking external marketing leadership, influencers and brands seeking influencer marketing strategy, event organizers, and executives wanting to improve social/digital marketing performance.

Unique Value Proposition

A holistic, multi-channel approach combining Fractional CMO leadership, high-impact speaking engagements, university-level teaching, and accessible thought leadership on influencer marketing and social media, backed by global experience and published works.

Technical Requirements

Not specified in the provided content

Pricing Model

Not disclosed in the provided content

Companies Solving Similar Problems

Based on matching: problems solved, target roles, key features, industries

Y Combinator

Y Combinator helps startups make something people want by providing early-stage funding, mentorship, and a strong network.

Technology

E-commerce

Gmail

Gmail provides an email service that makes managing messages easy and secure, including features like a dedicated Manage Subscriptions view to unsubscribe from unwanted emails.