Garden & Gun

Business Profile

Core Value Proposition

[Garden & Gun] provides a curated Southern lifestyle magazine and digital network that celebrates the modern South across food, travel, arts, culture, style, music and sporting culture.

Target Customer

Southern lifestyle enthusiasts and readers who pursue food, travel, arts, style, music, and sporting culture; subscribers and event/club participants.

Key Differentiator

Integrated multi-channel Southern lifestyle brand with editorial content, live events, clubs, dedicated bourbon content (Distilled), and curated shopping (Fieldshop) under one umbrella.

Implementation Timeline

Not specified in content; value likely realized upon subscription and engagement over time.

Pain Points

1Need for curated, authentic Southern lifestyle content across multiple domains
2Access to exclusive events, clubs, and experiences tied to Southern culture
3A centralized source for Southern recipes, travel, and cultural content with community aspects

Key Features

1Editorial sections covering Food & Drink, Home & Garden, Arts & Culture, Music, Travel, Sporting
2Back Porch Sessions live music series and other event content
3G&G Distilled bourbon hub and newsletter
4G&G Clubs and Fieldshop for community and shopping
5Seven Southern Series and other special features

Target Customer Industries

Client Results

1Increased reader subscriptions and newsletter sign-ups
2Higher engagement through events, clubs, and sponsored content
3Strengthened brand partnerships and advertising opportunities

Competitive Advantages

1Strong brand heritage and broad, authentic coverage of the Southern lifestyle
2Integrated ecosystem (print, digital, events, clubs, shopping, and bourbon content)
3Active community features (Back Porch Sessions, Good Dog Photo Contest, G&G Clubs) and exclusive experiences

Key Benefits

1Access to curated content across multiple Southern-interest topics

2Exclusive events, clubs, and experiences

3Bourbon-focused content and community via Distilled

4Shop and Fieldshop offerings and specialty sales

5Brand partnerships and curated sponsorship opportunities

Additional Product Information

Product Description

Garden & Gun is a magazine and media platform celebrating the modern South, featuring Southern food, style, travel, music, art, literature, and sporting culture; includes events, clubs, newsletters, and a marketplace.

Target Market

Readers and enthusiasts of Southern culture, including foodies, travelers, designers, musicians, and sports fans; potential advertisers and partners in related industries.

Unique Value Proposition

A comprehensive Southern lifestyle brand delivering curated editorial, experiences, and community through print, digital channels, events, and commerce.

Technical Requirements

Web access via Garden & Gun site; accessibility features per WCAG 2.1 AA with regular third-party audits; newsletter subscriptions

Pricing Model

Subscription price: $15 (advertised as 'ONLY $15'); additional newsletters (Distilled) are free sign-up offers

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