Google Business Profile
Business Profile
Core Value Proposition
Google Business Profile provides a free, customizable presence on Google Search and Maps to help local businesses attract customers.
Target Customer
Businesses with storefronts or service areas that want to appear on Google Search and Maps and manage their profile to engage customers.
Key Differentiator
Official, no-cost profile that can be managed directly from Google Search and Maps, with options to add photos, hours, contact info, attributes, and posts to stand out locally.
Implementation Timeline
Not specified in the provided content.
Pain Points
- 1Low local visibility and discoverability on Google Search and Maps.
- 2Difficulty keeping business information (hours, phone, etc.) accurate across platforms.
- 3Limited ways to engage customers and respond to reviews from a single business profile.
Key Features
- 1List your business on Google Search and Maps
- 2Add essential information such as phone number and operating hours
- 3Share photos and logos to personalize your profile
- 4Add attributes (e.g., Black-owned, women-owned, veteran-owned, LGBTQ+ friendly)
- 5Post updates, offers, and events; respond to reviews
Target Customer Industries
Decision Makers
- 1Co-owner, Beekman 1802
- 2Founder & CEO, Talley & Twine
- 3Marketing Manager, Mother-in-Law’s Kimchi
Client Results
- 1Beekman 1802 – 280% ROI since 2019
- 2Talley & Twine – 150% YoY growth
- 3Mother-in-Law’s Kimchi – 190% YoY growth
Competitive Advantages
- 1Zero cost to create and manage a Business Profile
- 2Direct integration with Google Search and Maps for visibility
- 3Rich profile customization (photos, hours, attributes, posts)
- 4Ability to respond to reviews and post updates to engage customers
- 5Support for showcasing products/services and basic service features (ordering, bookings, etc.) via profile integration
Key Benefits
Case Studies & Success Stories
Beekman 1802 – 280% ROI since 2019
Josh Kilmer-Purcell, Co-owner, Beekman 1802, highlights 280% ROI since 2019.
Talley & Twine – 150% YoY growth
Randy Williams, Founder & CEO, reports 150% YoY growth.
Mother-in-Law’s Kimchi – 190% YoY growth
Maggie O’Rear, Marketing Manager, notes 190% YoY growth.
Additional Product Information
Product Description
Get your business on Google with a free Business Profile that appears on Search and Maps, allowing you to manage essential information, post updates, and engage customers.
Target Market
Storefronts and service-area businesses seeking local visibility and customer engagement on Google.
Unique Value Proposition
A free, official Google presence that you can customize and manage to attract local customers directly through Search and Maps.
Technical Requirements
Requires a Google account to manage the profile; management is done via Google Search and Maps (sign-in with Google).
Pricing Model
Free to create and manage a Google Business Profile
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