Gravity Flow
Business Profile
Core Value Proposition
Gravity Flow provides business process automation for form-based workflows within WordPress by integrating with Gravity Forms to automate submissions, routing, approvals, and post-processing.
Target Customer
WordPress site admins, IT staff, and business teams who use Gravity Forms to collect data and need automated, multi-step workflows with approvals, conditions, and reporting.
Key Differentiator
Self-hosted workflow solution that runs on top of Gravity Forms with a simple annual license for unlimited users and processes, secure-by-design data handling on your own servers, 40+ action steps and a drag-and-drop builder, multilingual support, and extensible via add-ons and APIs.
Implementation Timeline
Implementation and value realization can occur quickly: users reported installing and building a workflow in minutes to a few hours, with a 30-day refund guarantee and a demo site available.
Pain Points
- 1Manual admin processes and paperwork that require constant follow-ups
- 2Bottlenecks and slow turnaround times for form-based workflows
- 3Fragmented data spread across emails, spreadsheets, and different systems
Key Features
- 140+ action steps (approvals, rejections, reverts, assignments) and a drag-and-drop workflow builder
- 2Audit trail with detailed timelines and activity logs
- 3Scheduling, expiration, and start/stop controls for workflows and steps
- 4Multilingual support (12+ languages) and extensible APIs/hooks
- 5Secure by design with data staying on your server and a delete-data option
Target Customer Industries
Decision Makers
- 1Director of Technology
- 2Principal Engineer
- 3Systems Engineer
- 4Tech Ops Manager
- 5Web Systems Administrator
- 6Digital Services Manager
- 7IT Director
Client Results
- 1Turnaround time reduced; workflows completed in minutes rather than days or weeks
- 2Increased capacity to close approved loans faster
- 3Centralized records and improved tracking of progress
- 4Enhanced reporting, better information retention, and clearer communication
Competitive Advantages
- 1Self-hosted with data on your own servers (no per-user/per-workflow pricing for unlimited use)
- 2Unlimited users and workflows for a single annual license
- 3No heavy coding required; powerful automation out of the box
- 440+ actions and drag-and-drop process builder for complex workflows
- 5Strong integration ecosystem (Gravity Forms, WooCommerce extension, PDF generation, webhooks, etc.) and multilingual capabilities
Key Benefits
Case Studies & Success Stories
Verizon Wireless
Lauded quick deployment and workflow setup; centralized records kept in one place; deadlines met without reliance on spreadsheet trackers.
Hamilton City School District
Used Gravity Flow to route enrollment, field trip requests, and professional development processes from parents to schools to central office and back.
Sacramento Ear, Nose & Throat Medical Specialty Management Group
Automated processes that replaced paper-based or SharePoint workflows, reducing turnaround time to minutes instead of days or weeks.
Macaulay Honors College, City University of New York (CUNY)
Reported increased capacity to close approved loans faster and improved reporting and communication.
SecureOne Capital Corporation
Noted time savings and enhanced workflow efficiency with Gravity Flow, contributing to a manufacturing mindset around processes.
City of Winter Park Police Department
Developed a comprehensive vacation workflow that saves time and money.
A. Ghatit, IT Director, Mariani
Described Gravity Flow as highly effective and transformative, noting significant time/cost savings.
Additional Product Information
Product Description
A WordPress workflow plugin that sits on top of Gravity Forms to automate form submissions, route tasks, manage approvals, and track processes to closure, with a scalable, extensible feature set and commercial extensions.
Target Market
WordPress users and organizations using Gravity Forms who need automated, scalable, and auditable form-based workflows across departments such as IT, HR, operations, education, government, and finance.
Unique Value Proposition
Self-hosted, scalable workflow automation with unlimited users and processes for a single annual fee, secure data on your own servers, and a rich set of built-in actions plus extensions to extend capabilities (including WooCommerce, PDF, payments, and more).
Technical Requirements
WordPress (latest version) and Gravity Forms (latest version); Gravity Flow starter license included for Gravity Forms; extensions licensed separately; multisite supported with Ultimate license; a demo site is available; 30-day refund guarantee.
Pricing Model
Annual license with unlimited users and workflows; extensions (e.g., WooCommerce) have separate pricing; licenses for multisite support require Ultimate license; Gravity Forms starter license included for first year.
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