Hobby Search

Business Profile

Core Value Proposition

[Hobby Search] provides a comprehensive Japan-based online marketplace for hobby products with a vast catalog across figures, models, trains, dolls, and more, plus international shipping.

Target Customer

{"Global hobby enthusiasts and collectors seeking Japanese-made figures, model kits, trains, dolls, and related merchandise","Retailers or distributors looking to purchase Japanese hobby products online"}

Key Differentiator

Large, diversified catalog featuring many well-known brands (e.g., Good Smile Company, Good Smile Arts Shanghai, Kotobukiya, SQUARE ENIX, Max Factory, MegaHouse, Union Creative, among others) and support for international customers, with pre-orders, restocks, and multiple payment/shipping options.

Implementation Timeline

In-stock items ship the next business day. Pre-orders and restocks ship as soon as items arrive; for out-of-stock items, supplier arrangements may take roughly a week or more depending on stock availability.

Pain Points

1Difficulty accessing a wide range of Japanese hobby products from abroad
2Managing pre-orders, restocks, and back-ordered items across multiple brands
3Navigating payment options and arranging shipping for international purchases

Key Features

1Overseas shopping availability for international customers
2Extensive, brand-rich catalog across multiple hobby categories (figures, models, robotics/SFX, Gundam, diecast, trains, dolls, etc.)
3Multiple payment methods (COD, bank payment/Pay-easy, credit card, PayPay, PayPal, later payments, Amazon Pay)
4Next-day shipping for in-stock items
5Pre-orders, new releases, and restocks (予約品/新商品/再入荷) with sequential shipping upon arrival
6Loyalty/points system (1% points per purchase), order history, and shipment status tracking

Target Customer Industries

Decision Makers

1Purchasing Manager
2Merchandiser
3Brand Manager
4E-commerce Director
5Retail Buyer

Client Results

1Easier access to a vast selection of Japanese hobby products from a single online source
2Transparent pricing with shipping options and free shipping threshold (over 20,000 yen)
3Ability to earn loyalty points and track orders
4Fast fulfillment for in-stock items (next-day shipping) and organized handling of pre-orders/restocks

Competitive Advantages

1Japan-based marketplace with a large, brand-rich catalog
2Global shipping for international customers
3Multiple secure payment options and transparent shipping fees
4Clear pre-order and restock processes with timely updates
5Customer loyalty features (points, order history, shipment tracking)

Key Benefits

1Extensive catalog spanning multiple hobby categories and top brands

2Worldwide shipping and localized shopping options

3Flexible payment methods and loyalty benefits

4Transparent pre-order and restock workflows

5Fast fulfillment for in-stock items and post-purchase shipment tracking

Additional Product Information

Product Description

An online hobby shopping platform offering a wide catalog of figures, model kits, railway/model toys, dolls, collectibles, and related goods, with overseas shipping available.

Target Market

Global hobby enthusiasts, collectors, and retailers seeking Japanese hobby products across figures, models, trains, dolls, and related merchandise

Unique Value Proposition

One-stop, Japan-focused online marketplace offering a vast catalog from major hobby brands with international shipping, flexible payment options, and streamlined pre-orders/restocks.

Technical Requirements

User registration enables loyalty points, order history access, and shipment tracking. Multiple payment methods are supported, and shipping is handled by major carriers (Sagawa, Yamato, Yu-Pack).

Pricing Model

Prices vary by product. Shipping fees listed: 660 yen (Sagawa), 930 yen (Yamato), 253 yen (ゆうパケット). Free shipping on orders over 20,000 yen. Additional fees: COD 396 yen; bank/pay-easy/payment method prepayments 198 yen.

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