Honda Mobility & Power Unit Solutions
Business Profile
Core Value Proposition
Honda Mobility & Power Unit Solutions provides the freedom and joy of mobility worldwide.
Target Customer
Global consumers seeking mobility solutions; professional athletes and sports organizations; motorsports and automotive enthusiasts; corporate partners and developers in mobility technology.
Key Differentiator
The Power of Dreams brand philosophy drives a diversified mobility future, combining automobiles, motorcycles, and power units with advanced technologies (EVs, BEVs, FCEVs, eVTOL) and strong sport/entertainment partnerships.
Implementation Timeline
Key dates and events mentioned: CES 2025 (Two Honda 0 Series prototype models premiere); Global New EV Series announced January 9, 2024 (Las Vegas); 2025 Business Update announced for May 20, 2025.
Pain Points
- 1Need for safe, sustainable, and globally available mobility solutions
- 2Demand for electrification and advanced propulsion technologies (EVs, BEVs, hydrogen) and new mobility concepts
- 3Desire for brand experiences and partnerships that demonstrate mobility innovations at scale (sports/events)
Key Features
- 1Broad mobility portfolio including automobiles, motorcycles, and power units
- 2Electrification efforts including Global New EV Series and BEV/FCEV initiatives (e.g., CR-V e:FCEV)
- 3Advanced mobility concepts such as eVTOL development
- 4Global brand campaigns and partnerships (The Power of Dreams, sports sponsorships, event support)
- 5R&D and racing programs (Honda Racing Corporation, F1, MotoGP)
Target Customer Industries
Decision Makers
- 1Delivery Representative for Europe
- 2Expat. in Global Talent Management
- 3Large Project Leader for FREED
- 4Large Project Leader for Honda Amaze
- 5Engineering Project Leader for Acura ADX
- 6Advanced Energy Research Engineer
- 7Staff Engineer (Marika Mochizuki, Corporate Strategy)
Client Results
- 1Not explicitly stated with measurable outcomes in the content
- 2Public-facing partnerships and event support (e.g., World Athletics Championships Tokyo 25) demonstrated via coverage
Competitive Advantages
- 1Global brand strength with The Power of Dreams philosophy
- 2Broad and diversified mobility portfolio (cars, motorcycles, power units, and future mobility like eVTOL)
- 3Active engagement with sports, racing, and entertainment to showcase mobility technology
- 4Commitment to sustainability, environment, and safety initiatives
Key Benefits
Case Studies & Success Stories
Honda supports World Athletics Championships Tokyo 25
Honda supported the event with mobility solutions and behind-the-scenes storytelling.
Honda 0 Series prototype models premiere at CES 2025
Two ‘Honda 0 Series’ prototype models were showcased as part of Honda’s electrification and future mobility narrative.
Additional Product Information
Product Description
A broad portfolio of mobility technologies and concepts, including automobiles, motorcycles, power units, electrification (EVs, BEV, FCEV), and advanced mobility projects (eVTOL)—anchored by the brand philosophy The Power of Dreams.
Target Market
Global consumers seeking mobility products; sports partners and fans; automotive, motorsports, and mobility technology developers; corporate and event partners.
Unique Value Proposition
The Power of Dreams drives Honda’s diversified mobility future, combining safety, sustainability, and cutting-edge technology across land, air, and energy domains.
Technical Requirements
Not specified in the content.
Pricing Model
Not specified in the content.
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