Honda Mobility & Power Unit Solutions

Business Profile

Core Value Proposition

Honda Mobility & Power Unit Solutions provides the freedom and joy of mobility worldwide.

Target Customer

Global consumers seeking mobility solutions; professional athletes and sports organizations; motorsports and automotive enthusiasts; corporate partners and developers in mobility technology.

Key Differentiator

The Power of Dreams brand philosophy drives a diversified mobility future, combining automobiles, motorcycles, and power units with advanced technologies (EVs, BEVs, FCEVs, eVTOL) and strong sport/entertainment partnerships.

Implementation Timeline

Key dates and events mentioned: CES 2025 (Two Honda 0 Series prototype models premiere); Global New EV Series announced January 9, 2024 (Las Vegas); 2025 Business Update announced for May 20, 2025.

Pain Points

1Need for safe, sustainable, and globally available mobility solutions
2Demand for electrification and advanced propulsion technologies (EVs, BEVs, hydrogen) and new mobility concepts
3Desire for brand experiences and partnerships that demonstrate mobility innovations at scale (sports/events)

Key Features

1Broad mobility portfolio including automobiles, motorcycles, and power units
2Electrification efforts including Global New EV Series and BEV/FCEV initiatives (e.g., CR-V e:FCEV)
3Advanced mobility concepts such as eVTOL development
4Global brand campaigns and partnerships (The Power of Dreams, sports sponsorships, event support)
5R&D and racing programs (Honda Racing Corporation, F1, MotoGP)

Target Customer Industries

Decision Makers

1Delivery Representative for Europe
2Expat. in Global Talent Management
3Large Project Leader for FREED
4Large Project Leader for Honda Amaze
5Engineering Project Leader for Acura ADX
6Advanced Energy Research Engineer
7Staff Engineer (Marika Mochizuki, Corporate Strategy)

Client Results

1Not explicitly stated with measurable outcomes in the content
2Public-facing partnerships and event support (e.g., World Athletics Championships Tokyo 25) demonstrated via coverage

Competitive Advantages

1Global brand strength with The Power of Dreams philosophy
2Broad and diversified mobility portfolio (cars, motorcycles, power units, and future mobility like eVTOL)
3Active engagement with sports, racing, and entertainment to showcase mobility technology
4Commitment to sustainability, environment, and safety initiatives

Key Benefits

1Worldwide mobility access with a diverse product lineup

2Leading electrification and hydrogen fuel cell capabilities

3Exposure to innovative mobility through events, partnerships, and racing programs

4Sustainability and safety commitments aligned with mobility solutions

Case Studies & Success Stories

Honda supports World Athletics Championships Tokyo 25

Case #1

Honda supported the event with mobility solutions and behind-the-scenes storytelling.

Honda 0 Series prototype models premiere at CES 2025

Case #2

Two ‘Honda 0 Series’ prototype models were showcased as part of Honda’s electrification and future mobility narrative.

Additional Product Information

Product Description

A broad portfolio of mobility technologies and concepts, including automobiles, motorcycles, power units, electrification (EVs, BEV, FCEV), and advanced mobility projects (eVTOL)—anchored by the brand philosophy The Power of Dreams.

Target Market

Global consumers seeking mobility products; sports partners and fans; automotive, motorsports, and mobility technology developers; corporate and event partners.

Unique Value Proposition

The Power of Dreams drives Honda’s diversified mobility future, combining safety, sustainability, and cutting-edge technology across land, air, and energy domains.

Technical Requirements

Not specified in the content.

Pricing Model

Not specified in the content.

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