Ibotta
Business Profile
Core Value Proposition
Ibotta provides cash back via its consumer app and performance-based advertising through the Ibotta Performance Network to help brands reach consumers and drive sales.
Target Customer
Consumers who shop groceries and online, brands/CPG advertisers, retailers, and publishers leveraging the IPN for promotions
Key Differentiator
Pay-per-sale (cost-per-sale) model combined with a large, cross-channel reach (IPN) of 200M+ consumers and 91% of American households connected via the network; integrated cash-back app and always-on brand/publisher promotions
Implementation Timeline
Not explicitly specified in the provided content
Pain Points
- 1Consumers want savings and cash-back on everyday purchases
- 2Brands need scalable, measurable digital promotions with incremental sales and real-time efficiency
- 3Retailers seek to build loyalty and attract/repeat shoppers through targeted promotions
Key Features
- 1Ibotta app offering cash back on in-store and online purchases
- 2Ibotta Performance Network (IPN) connecting brands with a growing network of publishers
- 3Brand solutions for accelerated brand growth with targeted, always-on content
- 4Rewards as a Service platform to maximize customer loyalty
- 5Publisher solutions and IPN integration for performance marketing
Target Customer Industries
Decision Makers
- 1Founder & Chief Executive Officer
- 2Chief Financial Officer
- 3Chief Revenue Officer
- 4Chief Technology Officer
- 5Chief Business Development Officer
- 6Chief People Officer
- 7Chief Legal Officer
Client Results
- 1Ibotta connects top brands with 91% of American households through the IPN and reaches 200M+ consumers
- 2App has tens of millions of registered/users (50 million registered users referenced in content) and a broad consumer reach
- 3CSR impact includes feeding over 10 million Americans through the Free Thanksgiving initiative
- 4Significant corporate milestones include a major Colorado tech IPO (noted as the largest in state history)
Competitive Advantages
- 1Pay-per-sale model ensures brands pay only when promotions drive sales
- 2Extensive network reach (IPN) and broad consumer coverage (200M+; 91% of households)
- 3Combination of consumer cash back and performance-based advertising provides dual value to users and brands
- 4Security and privacy practices with SOC 2 Type 2 and encryption support
- 5Dedicated team and leadership with experience in growth, finance, revenue, technology, and partnerships
Key Benefits
Case Studies & Success Stories
Free Thanksgiving Campaign (2020) – CSR/Promotions
Ibotta partnered with Butterball, Campbell’s, Coca-Cola, and Walmart to deliver 100% cash back on a Thanksgiving grocery bundle. The initiative aimed to help Americans save on groceries during food insecurity periods and has fed over 10 million Americans through this ongoing campaign.
Additional Product Information
Product Description
Ibotta is a cash-back app combined with the Ibotta Performance Network, a digital promotions platform that enables consumers to earn cash back and brands/publishers to run performance-based marketing campaigns at scale.
Target Market
Consumers (app users) and business customers (brands, retailers, and publishers) leveraging the IPN for promotions and performance marketing
Unique Value Proposition
Ibotta combines consumer cash-back rewards with a large-scale performance marketing network and a pay-for-sales model, delivering measurable sales impact for brands while reaching millions of households through the IPN.
Technical Requirements
SOC 2 Type 2 security assessment; encryption in transit and at rest; bug-bounty program; TLS and other industry-standard security practices; data privacy compliance
Pricing Model
Pay-per-sale (cost-per-sale) model: brands pay when campaigns lead directly to sales
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