Business Profile
Ibotta provides cash back via its consumer app and performance-based advertising through the Ibotta Performance Network to help brands reach consumers and drive sales.
Consumers who shop groceries and online, brands/CPG advertisers, retailers, and publishers leveraging the IPN for promotions
Pay-per-sale (cost-per-sale) model combined with a large, cross-channel reach (IPN) of 200M+ consumers and 91% of American households connected via the network; integrated cash-back app and always-on brand/publisher promotions
Not explicitly specified in the provided content
Ibotta partnered with Butterball, Campbell’s, Coca-Cola, and Walmart to deliver 100% cash back on a Thanksgiving grocery bundle. The initiative aimed to help Americans save on groceries during food insecurity periods and has fed over 10 million Americans through this ongoing campaign.
Ibotta is a cash-back app combined with the Ibotta Performance Network, a digital promotions platform that enables consumers to earn cash back and brands/publishers to run performance-based marketing campaigns at scale.
Consumers (app users) and business customers (brands, retailers, and publishers) leveraging the IPN for promotions and performance marketing
Ibotta combines consumer cash-back rewards with a large-scale performance marketing network and a pay-for-sales model, delivering measurable sales impact for brands while reaching millions of households through the IPN.
SOC 2 Type 2 security assessment; encryption in transit and at rest; bug-bounty program; TLS and other industry-standard security practices; data privacy compliance
Pay-per-sale (cost-per-sale) model: brands pay when campaigns lead directly to sales
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