Immediate
Business Profile
Core Value Proposition
Immediate provides trusted brands and premium media content that reach millions of UK audiences across magazines, digital products, and live events.
Target Customer
UK consumers/readers of lifestyle brands (food, entertainment, parenting, gardening, automotive); advertisers/partners seeking broad cross-channel reach across print, digital, podcasts, apps, and live events.
Key Differentiator
Portfolio of iconic, trusted UK brands (Radio Times, Good Food, Nutracheck, HistoryExtra, BBC Gardeners’ World Magazine) with multi-channel reach and sustainability commitments; part of BurdaInternational; substantial audience scale.
Implementation Timeline
Not specified in the provided content.
Pain Points
- 1Need credible, trusted content across multiple formats to engage a broad UK audience.
- 2Require cross-channel reach (print, digital, video, podcasts, live events) for campaigns.
- 3Sustainability and responsible advertising alignment.
Key Features
- 1Brand portfolio including Radio Times, Good Food, Nutracheck, HistoryExtra, BBC Gardeners’ World Magazine.
- 2Multi-channel distribution: magazines, digital platforms, apps, video, podcasts, live events, tools and services.
- 3Large audience metrics: 21m monthly reach; 40m+ social followers; 122m monthly page impressions (Ipsos Iris, Dec 2023).
- 4Sustainability strategy and governance; climate targets and reporting (2030 emissions reduction, net zero by 2045).
- 5Part of BurdaInternational, with international resources and network.
Target Customer Industries
Decision Makers
- 1Group Managing Director
- 2Chief Commercial Officer
- 3Chief Financial Officer/Chief Operations Officer
- 4People Director
- 5Managing Director (Radio Times)
- 6Strategy Director
- 7Chief Technology Officer
- 8Chairman
- 9Director of Communications
- 10Head of Equality, Diversity & Inclusion
Client Results
- 1Reach of 21m people every month (more than a third of UK adults).
- 240m+ social followers; 122m monthly page impressions (IPSOS Iris, Dec 2023).
- 316m magazines sold on subscription; 40m+ magazines sold in 2022 (ABC Jan-Dec 2023); 5m monthly podcast downloads.
Competitive Advantages
- 1High-quality, trusted brands with established audiences.
- 2Multi-channel delivery across print, digital, audio, and live events.
- 3Sustainability commitments and governance with clear targets.
- 4Access to an international network via BurdaInternational.
- 5Recognized industry presence (awards such as AOP Best Digital Consumer Publishing Company 2024; PPA Diversity & Inclusion Award).
Key Benefits
Case Studies & Success Stories
Tony's Chocolonely campaign win
Tony’s Chocolonely was announced as the winner of Immediate's inaugural sustainable advertising competition, illustrating collaboration with a major brand on a sustainability-focused campaign.
Additional Product Information
Product Description
Immediate is a media company hosting a portfolio of iconic UK consumer brands across magazines, digital platforms, apps, and live events, delivering trusted content and experiences to millions.
Target Market
UK consumers/readers; advertisers/brands seeking multi-format media reach in food, entertainment, parenting, gardening, and automotive sectors.
Unique Value Proposition
A leading portfolio of trusted, iconic brands reaching a large UK audience across multiple channels, backed by sustainability commitments and international backing from BurdaInternational.
Technical Requirements
Not specified.
Pricing Model
Not disclosed.
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