Innovid Platform
Business Profile
Core Value Proposition
Innovid Platform provides a premier, global, independent, omnichannel advertising platform to create, deliver, measure, and optimize ads across CTV, linear TV, display, social, and more.
Target Customer
Advertisers and publishers seeking a unified, cross-channel advertising platform to manage campaigns from creation through measurement.
Key Differentiator
Independent platform that does not buy or sell media, with Harmony Direct and Harmony Reach capabilities, plus Innovid Key identity resolution and extensive partner integrations.
Implementation Timeline
Not specified in provided content.
Pain Points
- 1Cross-channel delivery and measurement across CTV, linear, display, and social is complex and fragmented.
- 2Ad waste and overexposure due to insufficient frequency management.
- 3Identity resolution and targeting challenges in the context of cookie loss and converged TV measurement.
Key Features
- 1Create Ad authoring (integrations with Adobe, Google, Celtra; 25+ CTV device types).
- 2Deliver Ad Serving across channels with automatic encoding to thousands of publisher specs.
- 3Ad Analytics with MRC-accredited metrics and real-time cross-platform measurement.
- 4Reach & Frequency and Outcomes tracking for universal cross-channel insights.
- 5Harmony Direct for streamlining the CTV supply path and Harmony Reach & Frequency for frequency management; Innovid Key identity solution.
Target Customer Industries
Decision Makers
- 1Head of Partnerships
Client Results
- 1Holistic cross-channel campaign performance with granular insights from reach, frequency, and outcomes.
- 2Improved efficiency and ROAS by optimizing creative, supply path, and frequency automatically.
- 3Reduction in ad waste and better audience reach across devices and platforms.
Competitive Advantages
- 1Independent, conflicts-free platform (no media buying).
- 2Best-in-class partner integrations and open interoperability.
- 3Harmony Direct; Harmony Reach & Frequency to optimize CTV and frequency management.
- 4Innovid Key identity solution to address cookie loss and audience targeting.
- 5Unified platform for creative, delivery, measurement, and optimization.
Key Benefits
Additional Product Information
Product Description
A single platform to create, deliver, measure, and optimize omnichannel advertising across CTV, linear TV, display, social, and audio; includes ad authoring, ad serving, measurement, and optimization.
Target Market
Advertisers and publishers seeking cross-channel advertising across TV, video, display, and social.
Unique Value Proposition
Independent, open platform that combines creative tools, ad serving, measurement, optimization, and identity across multiple channels, with Harmony initiatives and robust partner integrations.
Technical Requirements
{"Integrations with Adobe, Google Web Designer, Celtra and other leading design software","Ad creation supports 25+ connected TV device types"}
Pricing Model
Not specified in provided content.
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