iSpot
Business Profile
Core Value Proposition
iSpot provides fast, accurate, and actionable measurement and attribution data across linear and streaming TV ads.
Target Customer
Brands, TV networks, and advertising agencies looking to measure and optimize TV ad performance across both traditional linear TV and streaming environments.
Key Differentiator
Unified, end-to-end TV ad measurement with real-time insights, exclusive data access (83M smart TVs/set-top boxes), direct integrations with 400+ streaming platforms and DSPs, and certifications (MRC-accredited, JIC-certified) that support trust and transparency.
Implementation Timeline
Onboarding typically provides recent data (e.g., data from the last few days); value and insights can be realized within days, depending on deployment and use case.
Pain Points
- 1Fragmented measurement across linear and streaming makes it difficult to prove and optimize ROAS.
- 2Lack of real-time, actionable audience/creative insights hinders rapid optimization and attribution.
- 3Marketing silos and non-unified dashboards hinder a full-funnel understanding of ad impact.
Key Features
- 1End-to-end measurement across linear and streaming TV.
- 2Creative testing and optimization to improve brand lift and purchase intent.
- 3Audience measurement and attention analytics with second-by-second data.
- 4Competitive benchmarking and market intelligence with access to a large ad catalog.
- 5Ad Center, Top Ads, Top Spenders dashboards and real-time TV ad data across 400+ platforms.
Target Customer Industries
Decision Makers
- 1Head of TV Optimization
- 2Media Director
- 3Head of Marketing
- 4Director of Customer Acquisition
Client Results
- 1Improved ROAS and reduced waste by identifying non-performing ads and optimizing spend.
- 2Full-funnel visibility, including leads, add-to-carts, and conversions, through integrated attribution.
- 3Immediate audience insights and faster creative optimization to drive brand lift and purchase intent.
Competitive Advantages
- 1Real-time, unified measurement across both linear and streaming environments.
- 2Extensive data reach with exclusive access to 83 million TVs/set-top boxes.
- 3Broad integrations with 400+ streaming platforms and DSPs.
- 4MRC accreditation and JIC certification support trusted methodologies.
- 5Widely used by hundreds of brands, agencies, and media companies for competitive benchmarking.
Key Benefits
Additional Product Information
Product Description
iSpot is a TV ad measurement and attribution platform delivering end-to-end visibility and optimization across linear and streaming TV, including creative testing, audience insights, and competitive benchmarking.
Target Market
Brands, TV networks, and advertising agencies across Entertainment, CPG, Pharma, and Automotive sectors that want to prove and optimize TV ad performance.
Unique Value Proposition
The only provider offering end-to-end, unified TV ad measurement across linear and streaming, backed by extensive data access (83M TVs) and broad platform integrations with independent certifications for credibility.
Technical Requirements
Not explicitly specified in the provided content; likely involves data integrations with TV ad data sources and participating platforms.
Pricing Model
Not disclosed in the provided content.
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