Kirbie's Cravings

Kirbie's Cravings provides easy, minimal-ingredient recipes along with San Diego dining guides and travel content.

{"Home cooks seeking quick, simple recipes with few ingredients","San Diego residents and visitors interested in dining guides and local food scenes","Readers who enjoy travel-related food content","Brands and partners seeking influencer/creator collaborations in food, dining, or travel"}

{"Author is a two-time cookbook author (Jennifer Lee, aka Kirbie)","Recipes designed with minimal ingredients (e.g., 4 Ingredients or Less, 2-3 ingredient recipes)","Extensive media presence and features across major outlets (Buzzfeed, Huffington Post, Fox News, Cosmopolitan, etc.)","Rigorous recipe testing process (nearly all new recipes tested 5-7 times and by 1-2 other team members)"}

Not explicitly specified in the content; however, recipe testing and QA are described as part of the process before sharing new recipes (5-7 iterations). Immediate access to recipes and content upon visit.