Klaviyo B2C CRM (AI-first platform)
Business Profile
Core Value Proposition
Klaviyo B2C CRM provides an AI-first marketing and service platform that unifies data across channels and uses AI agents to automate, personalize, and accelerate growth for D2C and retail brands.
Target Customer
Marketing teams, brand owners, and customer experience managers at B2C brands, retailers, and direct-to-consumer ecommerce businesses
Key Differentiator
AI-driven, integrated platform combining marketing, service, and analytics with autonomous AI agents (Marketing Agent and Customer Agent), real-time unified customer data (CDP), and omnichannel reach (Email, SMS, RCS, WhatsApp, push) with 350+ app integrations
Implementation Timeline
Implementation and launch steps can start in minutes (Marketing Agent reads your website to generate a launch-ready plan) and campaign content is refreshed weekly with new campaigns automatically generated
Pain Points
- 1Need for omnichannel marketing and consistent customer experiences across multiple channels
- 2Disparate data and lack of a unified customer profile
- 3Manual, time-consuming campaign planning and execution with writer's block for content
- 4Difficulty achieving fast, scalable personalization and efficient customer service at scale
Key Features
- 1Klaviyo AI (K:AI) with Marketing Agent and Customer Agent
- 2Omnichannel marketing across Email, SMS, RCS, WhatsApp, and mobile push
- 3Marketing automation, campaign generation, and autonomous content creation
- 4Klaviyo Data Platform (CDP) to unify data in real time
- 5350+ app marketplace integrations and APIs for data connectivity
- 6Customer Hub and Klaviyo Helpdesk for service and support
- 7Marketing Analytics and advanced data insights
Target Customer Industries
Decision Makers
- 1Co-founder and CEO
- 2VP of DTC ecommerce
- 3Senior director of retention
Client Results
- 1Initial cost reduction north of 40% including IT hours and subscription cost (example from Helen of Troy)
- 2Higher ROI and more revenue (marketing claims on site)
- 3One unified customer profile improving personalization and decision-making (example from AS Beauty Group)
Competitive Advantages
- 1AI-first automation that acts with minimal prompting and learns over time
- 2Unified data approach (CDP) enabling real-time personalization
- 3Omnichannel capability across multiple messaging channels including WhatsApp and RCS
- 4Extensive integrations via 350+ apps and APIs
- 5Dedicated AI agents for marketing and customer support to drive revenue
Key Benefits
Case Studies & Success Stories
Becca Millstein, Fishwife
What I love most about Klaviyo is that it’s equally usable for a complete novice and an expert.
Anthony S., VP of DTC ecommerce, Helen of Troy
The initial cost reduction was north of 40% all in, including IT hours and the cost of the subscription.
Katherine Cabe, Senior director of retention, AS Beauty Group
Having one unified customer profile, where everything about a customer is in the same place—it’s huge.
Additional Product Information
Product Description
Klaviyo combines marketing, service, and analytics within a single AI-enhanced B2C CRM. It unifies customer data in real time, enables omnichannel marketing, and uses AI agents to automate and personalize interactions across channels such as Email, SMS, WhatsApp, and RCS.
Target Market
B2C brands, retailers, and ecommerce businesses seeking unified data, omnichannel marketing, and AI-assisted growth
Unique Value Proposition
An AI-first, all-in-one B2C CRM that unifies data, automates marketing and service, and personalizes interactions across channels in real time, powered by AI agents.
Technical Requirements
APIs and 350+ app integrations; cloud-based platform with real-time data unification and AI capabilities
Pricing Model
Pricing information is indicated on site, but no specific figures are provided in the content
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