Man of Many
Business Profile
Core Value Proposition
Man of Many provides independent product journalism and lifestyle content, delivering expert reviews and culture-and-style coverage for men.
Target Customer
Men interested in products, culture, and style; readers seeking reviews and insights across technology, watches, cars, fashion, travel, and lifestyle; primarily in Australia.
Key Differentiator
Offers 52+ expert contributors, an impartial five-step testing process for reviews, 8,000+ in-depth reviews, and credibility through its testing methodology and long-form digital editions (e.g., TASTEMAKERS).
Implementation Timeline
Not disclosed
Pain Points
- 1Lack of trustworthy, independent product reviews amid marketing hype
- 2Difficulty finding credible, curated coverage across multiple lifestyle categories (tech, watches, cars, fashion, travel)
- 3Desire for editor-driven insights and long-form content on culture, design, and lifestyle
Key Features
- 1Independent product reviews with a five-step assessment process
- 252+ expert contributors across categories like technology, watches, cars, fashion, etc.
- 38,000+ in-depth reviews across lifestyle categories
- 4Editorial coverage across tech, watches, cars, entertainment, culture, travel, and more
- 5Long-form features and digital editions (e.g., TASTEMAKERS)
Target Customer Industries
Client Results
- 1Increased brand visibility and engagement with Man of Many’s audience for advertisers
- 2Access to curated, credible product journalism and lifestyle content
Competitive Advantages
- 1Credible, independent reviews backed by a structured testing process
- 2Large network of expert contributors and an extensive library of reviews
- 3Multi-category coverage enabling cross-promotion and audience retention
- 4Access to digital editions and industry recognition via awards
Key Benefits
Additional Product Information
Product Description
Australia's largest men's lifestyle site delivering content on products, culture, and style, including reviews, news, and long-form features across tech, watches, cars, travel, and culture.
Target Market
Men in Australia and globally seeking lifestyle and product coverage; advertisers seeking reach to this audience
Unique Value Proposition
Independent, expert-driven product journalism with extensive category coverage and long-form features, including digital editions, that builds trust and guides purchase decisions.
Technical Requirements
N/A
Pricing Model
N/A
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