Maple
Business Profile
Core Value Proposition
Maple provides online doctor appointments, consultations, and prescriptions in Canada 24/7, enabling families and individuals to access licensed doctors and nurse practitioners from a mobile app or web browser.
Target Customer
Canadian families and individuals seeking non-emergency, urgent-access virtual primary care (including paediatric care), plus organizations (employers, insurers, brokers) seeking virtual care solutions for their plan members.
Key Differentiator
24/7 access to a network of licensed doctors and nurse practitioners across Canada with no referral required for many services, pediatric primary care included, prescription delivery, and an explicit membership model with an $80 monthly credit for specialty visits; available via app and web with privacy/compliance framing (PHIPA/PIPEDA).
Implementation Timeline
Users can access care within minutes after becoming a member; 24/7 availability; daily visit limit per member; prescription delivery if prescribed.
Pain Points
- 1Difficulty obtaining timely non-emergency medical care and long wait times in clinics or ERs.
- 2Limited access to a family doctor or pediatric primary care for dependents.
- 3Need for quick access to prescriptions, sick notes, or lab-related services without in-person visits.
Key Features
- 124/7 online access to licensed doctors and nurse practitioners
- 2Paediatric primary care included with membership
- 3Online prescriptions with options for pharmacy delivery
- 4Access to specialists without referrals in eligible provinces
- 5Membership with proactive health screenings and $80 monthly credit for specialty visits
Target Customer Industries
Decision Makers
- 1Family Physician
- 2Nurse Practitioner
- 3Dermatologist
- 4Endocrinologist
Client Results
- 1Fast, non-emergency medical care without ER visits (customer testimonials citing reduced ER usage for non-emergency issues)
- 2Speedy connections to providers (e.g., NP connected within 20 minutes) and quick prescriptions (e.g., prescription within 30 minutes for a child’s ear infection)
- 3Convenient care for families, including paediatric care and care for spouses/kids under one membership
Competitive Advantages
- 1Around-the-clock access to care without referrals in many cases
- 2Family-focused (spouse and children covered) with paediatric primary care
- 3Prescriptions and delivery handled within the platform; pharmacy-related tasks streamlined
- 4No long waits typical of walk-in clinics; quick connections to providers
Key Benefits
Case Studies & Success Stories
Fast, convenient non-emergency care without ER visits
Customer testimonials highlight Maple as a faster, professional alternative to ERs for non-emergency issues.
Family access and pediatric support
Testimonials emphasize Maple’s suitability for families and the availability of pediatric primary care.
Rapid access to a nurse practitioner
One testimonial notes a nurse practitioner was connected within about 20 minutes.
Quick prescriptions for children
A parent reported a prescription was provided within roughly 30 minutes for a child’s ear infection.
Overall convenience and trust in Maple physicians
Multiple testimonials praise the ease, professionalism, and reliability of Maple care.
Additional Product Information
Product Description
Maple enables online doctor appointments, consultations, and prescriptions in Canada with 24/7 access to a network of licensed doctors and nurse practitioners.
Target Market
Individuals and families in Canada seeking virtual primary care, including paediatric care; organizations (employers, insurers, brokers) seeking vendor-based virtual care solutions for plan members.
Unique Value Proposition
Maple delivers 24/7 virtual medical care for families with a network of licensed clinicians, no referral requirements for many services, pediatric primary care included, plus prescription delivery and specialty visit credits within a membership model.
Technical Requirements
Accessible via mobile apps (iOS App Store and Google Play) and a web browser; privacy/compliance with Canadian privacy laws (PIPEDA, PHIPA); prescriptions require patient location in Canada; private, secure sessions.
Pricing Model
Membership price listed as $79.99 per month with an $80 monthly credit for specialty visits; prescription medication costs are not included and vary by medication/type; credits expire monthly and do not accumulate or roll over; monthly subscription fees are separate from medication costs.
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