Matomo

Business Profile

Core Value Proposition

Matomo provides privacy-first, ethical web and app analytics that ensure 100% data ownership and compliance with privacy laws.

Target Customer

Organizations and businesses seeking a privacy-focused alternative to Google Analytics, including large corporations, SMEs, governments, and non-profit organizations.

Key Differentiator

Matomo is an open-source analytics platform offering complete data ownership, no data sampling, and GDPR compliance, unlike Google Analytics.

Implementation Timeline

Customers can start seeing value within a 21-day free Cloud trial period.

Pain Points

1Privacy concerns with Google Analytics and data used for Google's own purposes.
2Need for compliance with GDPR and CCPA regulations.
3Desire for 100% accurate data without sampling.

Key Features

1100% Data Ownership and Privacy Protection
2Open Source Flexibility
3Consent-Free Tracking
4Google Analytics Data Importer
5Unlimited Data Storage and User Segments

Target Customer Industries

Decision Makers

1Chief Executive Officer
2Commercial Operations Manager
3Library Director
4Marketing & Partners Manager

Client Results

1Compliance with strict privacy regulations
2Full control over data storage and management
3Enhanced insights into user behavior

Competitive Advantages

1Ethical and privacy-first approach
2No need for consent for tracking in certain jurisdictions.
3Full data ownership and transparent open-source platform

Key Benefits

1Privacy protection and GDPR compliance

2Accurate analytics without data sampling

3Customizable and extendable platform

Case Studies & Success Stories

European Commission uses Matomo for Europa Analytics

Case #1

Provides relevant and reliable insights into user behavior while ensuring 100% data ownership and compliance with strict privacy regulations.

MetaLocator's Evaluation of Analytics Platforms

Case #2

Found no compelling reason to switch from Matomo due to its incredible value and comprehensive data set control.

Cornell University Library's Privacy Protection

Case #3

Replaced Google Analytics with Matomo to align with their tradition of protecting reader privacy.

Additional Product Information

Product Description

Matomo is a privacy-first, open-source web and app analytics platform that ensures complete data ownership and compliance with privacy regulations.

Target Market

Organizations and businesses in need of ethical and privacy-compliant analytics solutions.

Unique Value Proposition

Matomo offers complete data control, privacy compliance, and open-source flexibility without data sampling limitations.

Technical Requirements

Matomo can be used on-premise or on the cloud, with options for WordPress integration.

Pricing Model

Offers a 21-day free Cloud trial and free download for on-premise use; further pricing details require contact with sales.

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