Matomo Analytics

Business Profile

Core Value Proposition

Matomo provides a privacy-first web analytics solution that ensures 100% data ownership and compliance with privacy regulations.

Target Customer

Organizations and businesses looking for ethical, privacy-focused web analytics tools, including large corporations, SMEs, governments, non-profit organizations, and enterprises.

Key Differentiator

Matomo is unique due to its commitment to 100% data ownership, open-source platform, and compliance with privacy laws such as GDPR and CCPA.

Implementation Timeline

Customers can start seeing value immediately with a 21-day free trial and easy setup for both cloud and on-premise options.

Pain Points

1Need for privacy-focused analytics without data being used for advertising purposes
2Desire for complete data ownership and control
3Requirement for GDPR and other privacy laws compliance

Key Features

1100% data ownership
2Open-source platform
3GDPR, HIPAA, CCPA, LGPD, and PECR compliance
4Consent-free tracking
5Customization and extensibility

Target Customer Industries

Decision Makers

1Chief Executive Officer
2Commercial Operations
3Library Director
4Marketing & Partners Manager
5Managing Director

Client Results

1Enhanced data privacy and compliance
2Full control over data management and storage
3Accurate and reliable analytics insights

Competitive Advantages

1Privacy-first approach with no need for data consent
2Comprehensive feature set without data sampling
3Open-source flexibility and customization

Key Benefits

1Complete data ownership

2Privacy protection and compliance

3Customizable and extensible analytics features

Case Studies & Success Stories

European Commission

Case #1

Matomo is used to provide relevant and reliable insights into user behavior, ensuring compliance with strict privacy regulations and laws.

Cornell University Library

Case #2

Selected Matomo as a replacement for Google Analytics to protect reader privacy and support local data collection.

Pimcore Integration

Case #3

Matomo's integration allows for full data ownership and control, enabling new reporting features.

Additional Product Information

Product Description

Matomo is an open-source web analytics platform offering 100% data ownership and privacy compliance.

Target Market

Businesses and organizations seeking ethical and privacy-focused analytics solutions.

Unique Value Proposition

Matomo offers a secure, privacy-compliant analytics platform that provides full data ownership and control, distinguishing it from platforms like Google Analytics.

Technical Requirements

Available as both a cloud and on-premise solution, with a WordPress plugin for easy integration.

Pricing Model

Free trials available; detailed pricing upon contact with sales.

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