Sedo Domain Marketplace
Business Profile
Core Value Proposition
Sedo Domain Marketplace provides a neutral, global platform to buy, sell, and park domains, with brokerage, marketing, and transfer services to simplify domain transactions.
Target Customer
Domain buyers, domain sellers, startups and companies seeking a web address, and domain brokers.
Key Differentiator
Longstanding, neutral marketplace with 25+ years in the industry, over 3 million customers across 150+ countries, listings of over 18 million domains, global reach via SedoMLS, multi-language support (25+ languages), secure payments, and a dedicated domain brokerage option.
Implementation Timeline
Domain transfers to registrar can occur within a few days; immediate purchases may occur when using SedoMLS Premium; value from sales enhancements (e.g., Sales Landing Page) can occur as soon as listings are promoted
Pain Points
- 1Finding and acquiring the right domain from a large, global inventory
- 2Ensuring secure payment and smooth transfer of the domain to a registrar
- 3Maximizing visibility and sale price for premium domains and handling negotiations (anonymous or via a broker)
Key Features
- 1Buying options: fixed price, auction, or anonymous negotiations
- 2Domain brokerage service to contact owners and negotiate on your behalf
- 3Domain parking and monetization options
- 4SedoMLS network and Premium features to reach thousands of potential buyers
- 5Sales Landing Page (Sales Lander) and Bulk Domain Uploader for streamlined selling
Target Customer Industries
Decision Makers
- 1Managing Director
Client Results
- 1SedoMLS Premium enables immediate purchases for domains and immediate transfer/payments to the buyer’s registrar
- 2Sales Landing Page can increase bids by up to 50%
- 3Domain sellers benefit from free promotion of their premium domains and a flexible commission structure
Competitive Advantages
- 1Global, neutral marketplace with a long track record (25+ years)
- 2Large, diverse inventory and international reach with multilingual support
- 3Multiple buying/selling options (fixed price, auction, make-offer) and anonymous negotiations
- 4Promotional tools (free promotions, Sales Lander) and SedoMLS exposure
- 5Secure payments and reliable domain transfer process; BBB and TRUSTe certification
- 6Professional brokerage service for expert negotiation and strategy
Key Benefits
Case Studies & Success Stories
KIK Textile/KIK.DE domain rebrand case
Managing Director Lars Nierfeld describes moving from kik-textilien.de to kik.de as a shorter, catchier address that better suited their marketing strategy; Sedo facilitated the negotiations and provided guidance, delivering a favorable outcome.
Additional Product Information
Product Description
Sedo provides a neutral, global marketplace to buy, sell, and park domains, along with brokerage, promotions, and domain transfer services, supported by SedoMLS and various selling tools.
Target Market
Businesses, startups, and individuals seeking domain names; domain owners looking to monetize portfolios; companies needing brokerage and marketing support
Unique Value Proposition
A long-established, globally connected domain marketplace offering a full spectrum of services (buying, selling, parking, brokerage, promotions, and transfers) with broad inventory and international reach.
Technical Requirements
Not specified in the provided content
Pricing Model
Seller commissions range from 10% to a maximum of 20% (with no minimum fee for low-priced domains); transfer service adds a 3% fee of the domain purchase price; promotions and specialized services may incur additional costs; bulk upload available
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