Sedo Domain Marketplace

Business Profile

Core Value Proposition

Sedo Domain Marketplace provides a neutral, global platform to buy, sell, and park domains, with brokerage, marketing, and transfer services to simplify domain transactions.

Target Customer

Domain buyers, domain sellers, startups and companies seeking a web address, and domain brokers.

Key Differentiator

Longstanding, neutral marketplace with 25+ years in the industry, over 3 million customers across 150+ countries, listings of over 18 million domains, global reach via SedoMLS, multi-language support (25+ languages), secure payments, and a dedicated domain brokerage option.

Implementation Timeline

Domain transfers to registrar can occur within a few days; immediate purchases may occur when using SedoMLS Premium; value from sales enhancements (e.g., Sales Landing Page) can occur as soon as listings are promoted

Pain Points

1Finding and acquiring the right domain from a large, global inventory
2Ensuring secure payment and smooth transfer of the domain to a registrar
3Maximizing visibility and sale price for premium domains and handling negotiations (anonymous or via a broker)

Key Features

1Buying options: fixed price, auction, or anonymous negotiations
2Domain brokerage service to contact owners and negotiate on your behalf
3Domain parking and monetization options
4SedoMLS network and Premium features to reach thousands of potential buyers
5Sales Landing Page (Sales Lander) and Bulk Domain Uploader for streamlined selling

Target Customer Industries

Decision Makers

1Managing Director

Client Results

1SedoMLS Premium enables immediate purchases for domains and immediate transfer/payments to the buyer’s registrar
2Sales Landing Page can increase bids by up to 50%
3Domain sellers benefit from free promotion of their premium domains and a flexible commission structure

Competitive Advantages

1Global, neutral marketplace with a long track record (25+ years)
2Large, diverse inventory and international reach with multilingual support
3Multiple buying/selling options (fixed price, auction, make-offer) and anonymous negotiations
4Promotional tools (free promotions, Sales Lander) and SedoMLS exposure
5Secure payments and reliable domain transfer process; BBB and TRUSTe certification
6Professional brokerage service for expert negotiation and strategy

Key Benefits

1Access to a large inventory of domains (over 18 million)

2Secure payments and smooth transfers to registrars

3Flexible buying/selling options and anonymous negotiation

4Increased visibility via promotions and SedoMLS

5Professional domain brokerage and strategic guidance

Case Studies & Success Stories

KIK Textile/KIK.DE domain rebrand case

Case #1

Managing Director Lars Nierfeld describes moving from kik-textilien.de to kik.de as a shorter, catchier address that better suited their marketing strategy; Sedo facilitated the negotiations and provided guidance, delivering a favorable outcome.

Additional Product Information

Product Description

Sedo provides a neutral, global marketplace to buy, sell, and park domains, along with brokerage, promotions, and domain transfer services, supported by SedoMLS and various selling tools.

Target Market

Businesses, startups, and individuals seeking domain names; domain owners looking to monetize portfolios; companies needing brokerage and marketing support

Unique Value Proposition

A long-established, globally connected domain marketplace offering a full spectrum of services (buying, selling, parking, brokerage, promotions, and transfers) with broad inventory and international reach.

Technical Requirements

Not specified in the provided content

Pricing Model

Seller commissions range from 10% to a maximum of 20% (with no minimum fee for low-priced domains); transfer service adds a 3% fee of the domain purchase price; promotions and specialized services may incur additional costs; bulk upload available

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