Business Profile
Merchant Center provides a free tool for retailers to upload and manage product data so their products appear across Google surfaces (Search, Maps, YouTube, Shopping, Images) and can be promoted through Performance Max campaigns to drive online and in-store sales.
Retailers and merchants selling products online or in physical stores, including e-commerce platforms (e.g., Shopify users) seeking greater visibility and sales on Google.
Free product data listings across multiple Google surfaces, with optional paid advertising; seamless catalog syncing (e.g., from Shopify) into Merchant Center; integrated, cross-channel advertising via Performance Max; emphasis on local and global discovery.
Catalog syncing can enable live campaigns within a couple days after integration (e.g., syncing Shopify catalog into Merchant Center and feeding data into campaigns).
Co-owner Adam Bshero reports +280% ROI since 2019 after syncing the Shopify catalog into Merchant Center and feeding data into smart shopping campaigns; campaigns went live within a couple of days.
Kate Barrows, VP of Growth, notes +58% revenue and +33% online ROAS, with Performance Max enabling reach to more customers.
Seth Hagerty, Marketing Director, cites a +33% increase in online ROAS and a positive impact on the customer journey online or in-store.
Merchant Center is a free tool that helps retailers upload and manage product data so that products appear across Google surfaces (Search, Maps, YouTube, Google Shopping, Google Images). It supports optional paid advertising via Performance Max and can sync catalogs from e-commerce platforms.
Retailers and merchants with online stores or physical storefronts who want to increase product visibility and drive sales on Google surfaces.
A centralized, free product data platform that enables automatic listing across all major Google surfaces and amplified reach through Performance Max advertising, with easy catalog syncing from popular e-commerce platforms.
Requires a Google account; retailer must sign up for Merchant Center; optionally connect an e-commerce platform (e.g., Shopify) for catalog syncing.
Merchant Center itself is free to use for product listings; paid advertising (e.g., Performance Max campaigns) is additional with budget controls.
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