Midtrans
Business Profile
Core Value Proposition
Midtrans provides a comprehensive payment gateway and disbursement platform that enables businesses to accept 25 payment methods and send funds to 100 banks with real-time visibility and strong security.
Target Customer
Targeted at startups and early businesses, growing businesses, and enterprises in Indonesia; online merchants, ecommerce platforms, and businesses needing multi-channel payments and mass payouts.
Key Differentiator
Key differentiators include: a wide set of methods (25+ payments including GoPay, QRIS, bank transfers, cards, e-wallets); mass payouts to 100 banks and e-money top-ups; advanced fraud/anomaly detection; instant onboarding and flexible integration (plugins, SNAP, API); robust security certifications (Bank Indonesia license, AES 256, PCI DSS, ISO 27001).
Implementation Timeline
Instant onboarding and real-time payment notifications; integration supports plugins, web/API, and mobile SDKs for rapid deployment across channels.
Pain Points
- 1Managing and reconciling multiple payment methods across channels
- 2Ensuring secure payments and preventing fraud
- 3Disbursing funds to many banks/accounts efficiently
Key Features
- 1Online Payment with 25+ payment methods
- 2Payouts to 100 banks plus e-money top-ups
- 3Payment Link and SNAP (web popup) plus API/Plugins for integration
- 4Real-time payment notifications and multi-user dashboard
- 5Fraud/Anomaly detection and strong security certifications (AES 256, PCI DSS, ISO 27001)
Target Customer Industries
Decision Makers
- 1Owner
- 2Director
- 3Chief Product Officer
- 4VP Finance
- 5Operations Manager
- 6Finance Senior Internal Control
- 7E-Commerce Division Head
- 8SVP of Strategic Operations
Client Results
- 1Payments become faster and more convenient for customers
- 2Real-time transaction notifications and easier reconciliation
- 3Ability to process high volumes (e.g., up to 3,000 orders in under 15 minutes during launch; +70% sales growth in a case)
- 4Multi-method acceptance across platforms with minimal manual effort
- 5Reliable payouts and improved cash flow for merchants
Competitive Advantages
- 1Extensive payment method coverage (25+ methods)
- 2Mass payouts to 100 banks and e-wallet top-ups
- 3Real-time alerts and multi-admin dashboard for reconciliation
- 4Strong security and compliance (Bank Indonesia license, AES 256, PCI DSS, ISO 27001)
- 5Flexible integration with plugins, SNAP, and API, plus rapid onboarding
Key Benefits
Case Studies & Success Stories
Halodoc Case Study
Halodoc highlights Midtrans enabling multiple payment methods quickly, helping advance the platform's healthcare access mission and improving transaction convenience for customers.
Akulaku Case Study
Akulaku uses Midtrans for merchant payouts; Midtrans support and reliability help ensure fast, secure disbursements to merchants.
AEON Store Case Study
AEON Store notes that partnering with Midtrans enables rapid acceptance of diverse payment methods, aligning with its goal to simplify Indonesian residents' access to services.
Mineral Case Study
Mineral reports Midtrans supported up to 3,000 orders in under 15 minutes at launch with a +70% sales increase, illustrating high-volume performance and impact on revenue.
Brave.co.id Case Study
Brave.co.id notes Midtrans provides a comprehensive set of payment channels with responsive support to ensure smooth merchant transactions.
Kitabisa Case Study
Kitabisa cites real-time, reliable processing with proactive Midtrans development support contributing to scalable growth.
Additional Product Information
Product Description
Midtrans is a technology-enabled financial services provider offering a payment gateway in Indonesia, supporting many online payment methods and disbursement (payout) capabilities to simplify business payments and reconciliation.
Target Market
Indonesian online merchants, startups, ecommerce platforms, SMEs, and enterprises seeking a scalable payment gateway and payout solution.
Unique Value Proposition
Midtrans combines broad payment method coverage, large-scale payouts, real-time visibility, strong security/compliance, and easy integration to support businesses from startup to enterprise.
Technical Requirements
Security certifications include AES 256, PCI DSS, ISO 27001; regulatory references from Bank Indonesia and Kominfo; supports API, web plugins, SNAP (web/popup), and mobile SDKs; documentation available at docs.midtrans.com.
Pricing Model
Free initial registration with costs incurred only on successful transactions; no upfront or ongoing integration fees mentioned.
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