.ORG Domain
Business Profile
Core Value Proposition
.ORG Domain by PIR provides a trusted digital identity and online home for mission-driven organizations.
Target Customer
Nonprofit and mission-driven organizations (NGOs) and individuals worldwide seeking to establish online presence and identity for their causes.
Key Differentiator
Public Interest Registry is a nonprofit registry focused on the public interest, reinvesting proceeds to keep the Internet open, offering security and educational resources, and operating at a global scale with 11+ million domains under management. It also emphasizes DNSSEC and anti-abuse initiatives through its NetBeacon Institute and related policies.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Need a trusted, credible online identity for mission-driven work
- 2Concerns about online security and DNS abuse in digital presence
- 3Desire for education, community resources, and recognition for impact
Key Features
- 1.ORG Domain and .ORG Family of Domains management
- 2DNSSEC-enabled DNS security and related policy statements
- 3NetBeacon Institute and anti-abuse initiatives to reduce DNS abuse
- 4The .ORG Learning Center and other educational resources
- 5ORG Impact Awards recognizing and celebrating mission-driven organizations
Target Customer Industries
Decision Makers
- 1President and CEO
- 2Chief Legal and Policy Officer
- 3Chief Strategy Officer
- 4Chief Technology Officer
- 5Senior Vice President, Finance
- 6Vice President, Human Resources
- 7Vice President, Business Affairs
- 8Chair (Board of Directors)
Client Results
- 111+ million .ORG domains under management
- 260%+ of proceeds from domain registrations reinvested into keeping the Internet free, open, and accessible
- 3Winners and impact recognition through the annual .ORG Impact Awards
Competitive Advantages
- 1Mission-driven, nonprofit registry focused on serving the public interest
- 2Security-forward approach with DNSSEC and anti-abuse initiatives
- 3Large global community with learning resources and recognition programs
- 4Reinvestment of proceeds to support an open and accessible Internet
- 5Experienced leadership and governance and active engagement with the Internet community
Key Benefits
Case Studies & Success Stories
.ORG Impact Awards 2025 Winner: The Fund for Congolese Women named .ORG of the Year
Award announced among nearly 3,000 applicants from more than 120 countries; demonstrates impact within the .ORG community.
.ORG Impact Awards 2024 Winner: Yellow Boat of Hope Foundation named .ORG of the Year
Award announced from over 1,700 applicants from 87 countries; highlights the reach and impact of PIR's community.
Additional Product Information
Product Description
Public Interest Registry’s .ORG Domain is the top-level domain managed by PIR, serving nonprofits, mission-driven organizations, and individuals with a trusted digital identity online; part of the .ORG Family of Domains. PIR describes itself as a nonprofit registry operator aimed at empowering the mission-driven community online.
Target Market
Nonprofits, NGOs, and individuals worldwide seeking online identity and presence for mission-driven work
Unique Value Proposition
A nonprofit registry dedicated to serving the public interest, providing a trusted domain identity, security features, and community resources while reinvesting a majority of proceeds to support an open Internet and mission-driven causes.
Technical Requirements
DNSSEC-enabled registry; policies including Anti-Abuse Policy, Privacy Policy, and DNSSEC Practice Statement; access to security and abuse resources via NetBeacon Institute
Pricing Model
Not disclosed in the provided content
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