Oxygen (Oxygen True Crime Platform / Oxygen.com)
Business Profile
Core Value Proposition
Oxygen provides a comprehensive true crime entertainment and information platform with full episodes, clips, news, and a schedule across its original shows and related content.
Target Customer
Fans of true crime entertainment and crime news, i.e., viewers seeking Oxygen's original shows, clips, and related news content.
Key Differentiator
Offers a curated library of Oxygen original true crime programs, exclusive investigative content (e.g., The Death Investigator with Barbara Butcher), crime news updates, and live TV access, all integrated with NBCUniversal properties and Peacock.
Implementation Timeline
Immediate access to available episodes and content; ongoing updates to shows and news.
Pain Points
- 1Need for reliable true crime entertainment and information
- 2Desire for on-demand access to episodes and related news
- 3Need for up-to-date crime news and exclusive reporting
Key Features
- 1Full episodes and clips from Oxygen true crime shows
- 2Crime News section with latest articles and trends
- 3Schedule with upcoming episodes and live TV access
- 4Streaming on partner networks and Peacock
- 5Advertise With Us and NBCUniversal integration
Target Customer Industries
Decision Makers
- 1Advertising Director
- 2VP of Advertising
- 3Brand Manager
- 4Media Buyer
Client Results
- 1Not stated in provided content.
Competitive Advantages
- 1Backed by NBCUniversal and Peacock integration for wider distribution
- 2Rich catalog of original true crime content with dedicated shows and investigative programming
- 3Multi-channel access including live TV, on-demand episodes, and news articles
- 4Dedicated crime news hub with regularly updated stories
Key Benefits
Additional Product Information
Product Description
Oxygen provides a true crime entertainment and information platform featuring full episodes, videos, news, and schedules for Oxygen's original shows and related content, with streaming and live TV options.
Target Market
Consumers seeking true crime entertainment and information; fans of Oxygen's shows and crime news readers.
Unique Value Proposition
A specialized true crime ecosystem under NBCUniversal that combines original programming, exclusive investigative content, up-to-date crime news, and multi-channel access (live TV, on-demand, and streaming via Peacock).
Technical Requirements
Web access; streaming capabilities; compatibility with Peacock; access to Oxygen's live TV and on-demand content.
Pricing Model
Not disclosed in provided content.
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