Poynter Institute for Media Studies
Business Profile
Core Value Proposition
Poynter provides fact-checking, media literacy, and journalism ethics training to citizens and journalists in service to democracy.
Target Customer
Journalists, fact-checkers, educators, students, and citizens interested in media literacy and journalism ethics.
Key Differentiator
Poynter is a global nonprofit dedicated to strengthening democracy by improving journalism's relevance, ethics, and value.
Implementation Timeline
Implementation and value realization can begin immediately with available online resources and training.
Pain Points
- 1Need for accurate and reliable fact-checking.
- 2Demand for improved media literacy.
- 3Desire for ethical journalism practices.
Key Features
- 1Fact-checking tools through the International Fact-Checking Network.
- 2Media literacy programs like MediaWise.
- 3Ethics training and resources through the Craig Newmark Center.
- 4Free resources and training provided during the COVID-19 pandemic.
- 5Daily newsletters and updates on journalism insights.
Target Customer Industries
Decision Makers
- 1Editor
- 2Journalism Professor
- 3Newsroom Manager
- 4Lead Business Reporter
- 5Media Writer
Client Results
- 1Improved fact-checking accuracy.
- 2Enhanced media literacy among various age groups.
- 3Strengthened ethical standards in journalism.
Competitive Advantages
- 1Nonprofit status allows for objective and unbiased support.
- 2Global network of fact-checkers provides extensive insights.
- 3Comprehensive training and resources for journalists at all levels.
Key Benefits
Additional Product Information
Product Description
A nonprofit media institute providing training in fact-checking, media literacy, and journalism ethics.
Target Market
Journalists, educators, students, and media professionals seeking to improve their understanding and practice of ethical journalism.
Unique Value Proposition
Poynter offers a wide array of resources and training dedicated to promoting ethical journalism and media literacy globally.
Technical Requirements
Access to online resources and tools may require internet connectivity.
Pricing Model
Poynter provides many resources for free, supported by donations and grants. No specific pricing model mentioned.
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