Poynter Institute for Media Studies

Business Profile

Core Value Proposition

Poynter provides fact-checking, media literacy, and journalism ethics training to citizens and journalists in service to democracy.

Target Customer

Journalists, fact-checkers, educators, students, and citizens interested in media literacy and journalism ethics.

Key Differentiator

Poynter is a global nonprofit dedicated to strengthening democracy by improving journalism's relevance, ethics, and value.

Implementation Timeline

Implementation and value realization can begin immediately with available online resources and training.

Pain Points

1Need for accurate and reliable fact-checking.
2Demand for improved media literacy.
3Desire for ethical journalism practices.

Key Features

1Fact-checking tools through the International Fact-Checking Network.
2Media literacy programs like MediaWise.
3Ethics training and resources through the Craig Newmark Center.
4Free resources and training provided during the COVID-19 pandemic.
5Daily newsletters and updates on journalism insights.

Target Customer Industries

Decision Makers

1Editor
2Journalism Professor
3Newsroom Manager
4Lead Business Reporter
5Media Writer

Client Results

1Improved fact-checking accuracy.
2Enhanced media literacy among various age groups.
3Strengthened ethical standards in journalism.

Competitive Advantages

1Nonprofit status allows for objective and unbiased support.
2Global network of fact-checkers provides extensive insights.
3Comprehensive training and resources for journalists at all levels.

Key Benefits

1Access to extensive fact-checking networks.

2Comprehensive media literacy education resources.

3Strong focus on journalism ethics and leadership.

Additional Product Information

Product Description

A nonprofit media institute providing training in fact-checking, media literacy, and journalism ethics.

Target Market

Journalists, educators, students, and media professionals seeking to improve their understanding and practice of ethical journalism.

Unique Value Proposition

Poynter offers a wide array of resources and training dedicated to promoting ethical journalism and media literacy globally.

Technical Requirements

Access to online resources and tools may require internet connectivity.

Pricing Model

Poynter provides many resources for free, supported by donations and grants. No specific pricing model mentioned.

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