Business Profile
PUMA provides athletic footwear, apparel, and accessories for men, women, and kids, including collaborations and performance gear.
Athletes, runners, basketball players, soccer players, motorsport fans, families shopping for kids, and general sportswear consumers.
Celebrity and athlete collaborations (e.g., Tyrese Haliburton, A$AP Rocky, Alex Toussaint, Guizio), sport-specific product lines, a dedicated Shoe Finder and Launch Calendar, and a broad catalog spanning multiple sports and lifestyle categories.
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Global athletic brand offering footwear, apparel, and accessories for men, women, and kids, including collaborations with athletes and celebrities and sport-focused product lines.
Global consumers, including professional athletes, teams, casual sportswear shoppers, and families seeking athletic apparel and footwear.
Celebrity/athlete collaborations, sport-focused product range, and an integrated shopping experience across multiple sports and lifestyle categories.
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Not specified in the content; includes sale sections and promotions
Based on matching: problems solved, target roles, key features, industries
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