PUMA
Business Profile
Core Value Proposition
PUMA provides athletic footwear, apparel, and accessories for men, women, and kids, including collaborations and performance gear.
Target Customer
Athletes, runners, basketball players, soccer players, motorsport fans, families shopping for kids, and general sportswear consumers.
Key Differentiator
Celebrity and athlete collaborations (e.g., Tyrese Haliburton, A$AP Rocky, Alex Toussaint, Guizio), sport-specific product lines, a dedicated Shoe Finder and Launch Calendar, and a broad catalog spanning multiple sports and lifestyle categories.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Finding sport-specific footwear and gear that suits individual activities (basketball, running, soccer, motorsport, etc.)
- 2Balancing performance needs with fashion/style preferences in athletic apparel
- 3Sourcing appropriate products for all family members (men, women, kids) across sizes
Key Features
- 1Comprehensive product catalog including Shoes, Clothing, Accessories, Bags, and Sports Equipment
- 2Sports-specific categories (Basketball, Running, Soccer, Motorsport, etc.) and gendered sections (Men, Women, Kids)
- 3Celebrity and athlete collaborations and signature lines (e.g., Tyrese Haliburton, Alex Toussaint, Guizio, A$AP Rocky)
- 4Shoe Finder tools and dedicated launch/new-arrival pages (Launch Calendar, New Arrivals)
- 5Sales events and special collections (SALE, Fall/New Arrivals, collaboration drops)
Target Customer Industries
Decision Makers
- 1Head of Merchandising
- 2Brand Partnerships Manager
- 3Procurement Manager
- 4Marketing Director
- 5Buying/Category Manager
Client Results
- 1Not specified in the provided content
Competitive Advantages
- 1Access to high-profile collaborations and signature athlete shoes
- 2Dedicated tools and sections for launches, new arrivals, and sales
- 3Extensive product range across men, women, and kids for multiple sports
- 4Global brand with multi-category offerings (Shoes, Clothing, Accessories) and sport-specific lines
Key Benefits
Additional Product Information
Product Description
Global athletic brand offering footwear, apparel, and accessories for men, women, and kids, including collaborations with athletes and celebrities and sport-focused product lines.
Target Market
Global consumers, including professional athletes, teams, casual sportswear shoppers, and families seeking athletic apparel and footwear.
Unique Value Proposition
Celebrity/athlete collaborations, sport-focused product range, and an integrated shopping experience across multiple sports and lifestyle categories.
Technical Requirements
Not specified
Pricing Model
Not specified in the content; includes sale sections and promotions
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