PXM Platform (Salsify)
Business Profile
Core Value Proposition
PXM Platform (Salsify) provides a unified, AI-powered product experience management platform that helps commerce teams deliver compelling, consistent product experiences everywhere consumers shop, supported by automation, analytics, and a global syndication network.
Target Customer
Brand teams, retailers, and suppliers involved in managing product content, digital shelf strategy, and onboarding/sourcing processes.
Key Differentiator
Built from the ground up as a unified PXM platform with a global, reliable syndication network; emphasizes AI, automation, and analytics to centralize content and publish to multiple channels with real-time quality checks.
Implementation Timeline
Customer examples indicate value within the same month for some launches and significant time-to-market improvements (e.g., three to five months previously, now accelerated to same-month outcomes in some cases).
Pain Points
- 1Content silos across systems without a single source of truth
- 2Manual, labour-intensive processes slowing time-to-market
- 3Difficulty publishing accurate content to multiple channels and retailers
- 4Onboarding and data governance for suppliers can be inconsistent
Key Features
- 1PXM Platform with PIM, Syndication, Enhanced Content, and GDSN Data Pool
- 2SXM (Supplier Experience Management) for supplier onboarding and product listing
- 3Open Catalog, Open Catalog publishing to digital shelf
- 4Digital Shelf Analytics and Catalog Sites
- 5Automation and AI tooling to streamline workflows and insights
Target Customer Industries
Decision Makers
- 1U.S. Manager of Ecommerce
- 2Ecommerce Manager
- 3Senior Integrations Specialist
- 4Ecommerce Content Manager
- 5Expert Ecommerce Technology
Client Results
- 1Ability to manage 48 brands, seven categories, and 800+ products online (Nestlé USA) with centralized content
- 2Faster time-to-market and more accurate content delivery to retailers (Kids2) for quicker market access
- 3Cleaner, faster launches and improved sales and search rank within same-month launches (Trademark Global; Exhart)
- 4Global PIM and commerce ecosystem enabling engaging digital experiences (ASICS Digital)
- 5Reduced resource strain and improved data sharing from product conception to production (Exhart)
Competitive Advantages
- 1Unified platform designed specifically for PXM with built-in AI, automation, and analytics
- 2Single source of truth for product content across stakeholders
- 3Direct-to-retailer publishing and a dynamic global syndication network
- 4Ability to automate data quality checks and cross-channel consistency
- 5Strong emphasis on supplier onboarding and data governance through SXM
Key Benefits
Case Studies & Success Stories
Nestlé USA: 48 brands, 7 categories, 800+ products online
Demonstrates scale and centralized content management enabling extensive brand portfolio online.
Kids2: Faster time-to-market with accurate content
Salsify helps present content concisely for team access and quicker go-to-market with accuracy.
Exhart: Multidimensional capabilities for data sharing and offerings
Allows more impactful product offerings and efficient data sharing from conception to production without extra resources.
Ghirardelli Chocolate Company: Faster publishing with a single source of truth
Expedited content to retailers with consistency and accuracy across channels.
Trademark Global: Cleaner, faster launches and quicker sales
Improved launch cadence and faster path to sales with enhanced data management and search performance.
ASICS Digital: Global PIM and commerce ecosystem enabling personalization
Delivered an engaging digital experience across regions with scalable PXM and personalization capabilities.
Additional Product Information
Product Description
A unified product experience management platform designed to centralize product content, automate workflows, and syndicate catalog data across multiple channels and partners, powered by AI and analytics.
Target Market
Brands seeking centralized product content management and retailers/suppliers needing scalable content syndication to the digital shelf.
Unique Value Proposition
The only PXM solution built from the ground up as a unified platform, combining AI, automation, analytics, and a global content syndication network to deliver consistent product experiences everywhere.
Technical Requirements
Offers PXM Platform with Integrations and APIs; supports supplier onboarding and actionable data governance through SXM; API-driven and enterprise integrations implied.
Pricing Model
Not disclosed in content
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