Rotana Hotels and Resorts

Business Profile

Core Value Proposition

Rotana Hotels and Resorts provides hotel stays and related experiences across the Middle East, Africa, Eastern Europe & Türkiye, including dining, meetings & events, and a loyalty program (Rotana Rewards and Rotana DISCOVERY) with direct-booking benefits.

Target Customer

Travelers (leisure and business) seeking hotel stays and experiences, guests visiting for dining and events, and corporate clients organizing meetings or conferences at Rotana properties.

Key Differentiator

A multi-brand hospitality network across a regional footprint combined with direct-booking incentives, extended-stay pricing, and integrated loyalty programs accessible via a mobile app.

Implementation Timeline

Not specified

Pain Points

1Need for consistent guest experiences across multiple Rotana properties and destinations.
2Desire for loyalty rewards that work across hotels, dining venues, and outlets.
3Interest in direct-booking incentives and transparent pricing, including extended-stay rates.

Key Features

1Rotana DISCOVERY rewards program
2Rotana Mobile App
3Rotana Rewards loyalty program
4Direct-booking promotions (e.g., 10% off when booking via rotana.com)
5Extended-stay pricing (book 7 nights or more for the lowest rate)
6Diverse brand experiences across Upscale, Tradition with Modern Soul, Home Away from Home, and other Rotana brand families
7Dining and social experiences under Rotana At The Table

Target Customer Industries

Competitive Advantages

1Direct booking discounts via rotana.com
2Integrated rewards across hotels and dining outlets
3Extended-stay pricing to lower costs for long stays
4Mobile app for rewards and perks, centralizing guest experience
5 Diverse brand spectrum enables tailored guest experiences by destination

Key Benefits

1Rewards program (Rotana Rewards / Rotana DISCOVERY)

2Direct-booking discount (10% off via rotana.com, and more)

3Lowest rate for extended stays (7+ nights)

4Mobile app for rewards and perks

5Access to dining, bars, and event spaces across properties

Additional Product Information

Product Description

A hospitality network offering 3- to 5-star hotel stays, dining, meetings & events, and loyalty programs across the Middle East, Africa, Eastern Europe & Türkiye.

Target Market

Travelers and corporate guests seeking stays, dining experiences, and meetings/events at Rotana properties across the specified regions.

Unique Value Proposition

Rotana combines a multi-brand regional hospitality network with direct-booking incentives, extended-stay rates, and integrated loyalty across hotels, dining, and events, all accessible via a mobile app.

Technical Requirements

Not specified

Pricing Model

Direct-booking discounts (e.g., 10% off on rotana.com) and extended-stay lowest-rate promotions (7+ nights)

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