Rotana Hotels and Resorts
Business Profile
Core Value Proposition
Rotana Hotels and Resorts provides hotel stays and related experiences across the Middle East, Africa, Eastern Europe & Türkiye, including dining, meetings & events, and a loyalty program (Rotana Rewards and Rotana DISCOVERY) with direct-booking benefits.
Target Customer
Travelers (leisure and business) seeking hotel stays and experiences, guests visiting for dining and events, and corporate clients organizing meetings or conferences at Rotana properties.
Key Differentiator
A multi-brand hospitality network across a regional footprint combined with direct-booking incentives, extended-stay pricing, and integrated loyalty programs accessible via a mobile app.
Implementation Timeline
Not specified
Pain Points
- 1Need for consistent guest experiences across multiple Rotana properties and destinations.
- 2Desire for loyalty rewards that work across hotels, dining venues, and outlets.
- 3Interest in direct-booking incentives and transparent pricing, including extended-stay rates.
Key Features
- 1Rotana DISCOVERY rewards program
- 2Rotana Mobile App
- 3Rotana Rewards loyalty program
- 4Direct-booking promotions (e.g., 10% off when booking via rotana.com)
- 5Extended-stay pricing (book 7 nights or more for the lowest rate)
- 6Diverse brand experiences across Upscale, Tradition with Modern Soul, Home Away from Home, and other Rotana brand families
- 7Dining and social experiences under Rotana At The Table
Target Customer Industries
Competitive Advantages
- 1Direct booking discounts via rotana.com
- 2Integrated rewards across hotels and dining outlets
- 3Extended-stay pricing to lower costs for long stays
- 4Mobile app for rewards and perks, centralizing guest experience
- 5 Diverse brand spectrum enables tailored guest experiences by destination
Key Benefits
Additional Product Information
Product Description
A hospitality network offering 3- to 5-star hotel stays, dining, meetings & events, and loyalty programs across the Middle East, Africa, Eastern Europe & Türkiye.
Target Market
Travelers and corporate guests seeking stays, dining experiences, and meetings/events at Rotana properties across the specified regions.
Unique Value Proposition
Rotana combines a multi-brand regional hospitality network with direct-booking incentives, extended-stay rates, and integrated loyalty across hotels, dining, and events, all accessible via a mobile app.
Technical Requirements
Not specified
Pricing Model
Direct-booking discounts (e.g., 10% off on rotana.com) and extended-stay lowest-rate promotions (7+ nights)
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