Sand & Steel Fitness
Business Profile
Core Value Proposition
Sand & Steel Fitness provides premium personal training, CrossFit coaching, Open Gym access, and InBody body composition scans in Alexandria, VA.
Target Customer
Individuals in Alexandria and Northern Virginia seeking personalized fitness (one-on-one and small-group), CrossFit training, mobility/rehab, nutrition coaching, and premium gym amenities; members span Old Town, Del Ray, Springfield, Arlington, and surrounding communities.
Key Differentiator
Smaller class sizes (average 4-8 per CrossFit class), highly credentialed coaches (CrossFit Level 3 certifications among key staff), on-site InBody 570 scanner, a climate-controlled premium facility with towel service, air conditioning, showers and modern amenities, plus specialized programs (OnRamp, Challenger) and rehab/mobility offerings.
Implementation Timeline
Prospective members can start with a free trial class and then enroll in 4-week membership options (Starter $149, Unlimited $199, Flexible $215). Results and progress typically accrue with ongoing training, with initial program benefits visible within weeks and sustained over monthly cycles.
Pain Points
- 1Need personalized training with accountability and safety for progress.
- 2Desire for safe skill development and structured progression for beginners in CrossFit.
- 3Need a clean, climate-controlled environment with premium amenities and integrated wellness services (nutrition, mobility, rehab, and body composition tracking).
Key Features
- 1Personal Training (1-on-1 and small-group options)
- 2CrossFit Classes (OnRamp for beginners; Challenger for experienced athletes; small-class coaching)
- 3InBody Scans for body composition and progress tracking
- 4Rehab Training and Mobility Coaching
- 5Nutrition Coaching and Nutrition Lab
Target Customer Industries
Decision Makers
- 1Owner
- 2Co-Owner / Operations Manager
- 3CrossFit Coach
Client Results
- 1Lost 35 lbs; gained confidence; improved energy; better sleep (Sarah M., Personal Training client)
- 225% strength increase; improved lifting form; built community (James R., CrossFit participant)
- 3Lost 28 lbs; eliminated back pain; improved meal prep and nutrition habits (Lisa T., Weight Loss/Nutrition program)
- 4Built lean muscle; improved flexibility; better nutrition; consistent routine (Michael K., Small Group Training)
- 5Injury-free training; improved technique; better nutrition; consistent progress (Christine R.)
- 6Full shoulder recovery; pain-free movement; regained strength; returned to sports (David W., Personal Training)
Competitive Advantages
- 1Small class sizes enabling personalized coaching and better attention
- 2Premium, climate-controlled facility with towel service and modern amenities
- 3On-site InBody body composition scanning for objective progress
- 4Structured CrossFit programs (OnRamp, Challenger) and rehab/mobility offerings
- 5Experienced coaching team with multiple certifications, including CrossFit Level 3
Key Benefits
Case Studies & Success Stories
Sarah M. – Personal Training Success
Lost 35 lbs; gained confidence; improved energy; better sleep after personal training sessions.
James R. – CrossFit Success
25% strength increase; improved lifting form; built new friendships within the community.
Lisa T. – Arlington Weight Loss Program
Lost 28 lbs; eliminated back pain; improved meal prep and nutrition habits.
Michael K. – Kingstowne Small Group Training
Built lean muscle; improved flexibility; better nutrition; established a consistent routine.
Christine R. – Del Ray CrossFit & Personal Training
Injury-free training; improved technique; better nutrition habits; consistent progress.
David W. – National Harbor Rehab & Personal Training
Post-shoulder surgery rehab; full recovery; pain-free movement; returned to sports.
Additional Product Information
Product Description
Sand & Steel Fitness offers premium personal training, CrossFit coaching, Open Gym access, Rehab Training, and nutrition services in a climate-controlled, amenity-rich facility in Alexandria, VA.
Target Market
Residents of Alexandria, Old Town, Del Ray, Rosemont, West End, Kingstowne, Franconia, Arlington, Springfield, National Harbor, and surrounding NoVA communities seeking high-quality fitness coaching and wellness services.
Unique Value Proposition
Premium fitness facility with small-class coaching, elite certifications, integrated wellness services (nutrition, rehab, mobility), and objective progress tracking via InBody scans, all in a climate-controlled environment with top-tier amenities.
Technical Requirements
Booking and scheduling are handled via a mobile app; workouts and class schedules available on site; InBody scans available on request as part of services.
Pricing Model
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