Business Profile
Shape provides inclusive, trusted, and empowering digital wellness content and community across fitness, health, and beauty.
Wellness-minded individuals seeking accessible, nonjudgmental guidance across fitness, beauty, health, and nutrition; readers of Shape with interests in inclusive, science-backed health advice; diverse body types and fitness levels; advertisers and partners targeting a broad, engaged wellness audience.
Editorial ethics focused on inclusivity and Healthy at Every Size (HAES), with a commitment to science-backed tools, diverse voices, and nonjudgmental content; editorial independence in product reviews; large-scale audience and a blend of content across fitness, beauty, health, nutrition, and shopping.
Not explicitly stated in the content; digital partnerships and campaigns typically deliver value after launch, with potential for rapid exposure through online content and promotions (no specific timeframe provided).
Shape is a digital fitness, health, and beauty destination and community offering inclusive, trusted, and empowering wellness guidance.
Wellness seekers and lifestyle readers looking for accessible fitness, beauty, health, and nutrition content; advertisers aiming to reach a broad, engaged audience; Shape’s own readers across multiple wellness categories.
Inclusive, science-backed wellness content for all body types and fitness levels, guided by editorial ethics and HAES principles, with a large, engaged audience and credible product reviews.
Not specified
Not disclosed; notes affiliate commissions on some items and advertising inquiries exist; no public pricing provided
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