Simply Psychology
Business Profile
Core Value Proposition
Simply Psychology provides clear, accessible, evidence-based psychology resources for students, educators, researchers, and the public.
Target Customer
Psychology students (including A-Level and undergraduate), educators, researchers, clinicians, and the general public seeking psychology knowledge
Key Differentiator
Free and open access to high-quality psychology resources with rigorous editorial standards, transparent sourcing, author bylines, regular updates, and independence from sponsorship
Implementation Timeline
Immediate access: content is online and freely available without subscription; value is accessible as soon as users visit the site
Pain Points
- 1Need for clear, evidence-based psychology information that is accessible without paywalls
- 2Desire for content that is reviewed by experts and kept up-to-date with current guidelines
- 3Requirement for resources that are readily usable in curricula and teaching contexts
Key Features
- 1Extensive study guides and topic coverage across A-Level Psychology, Biopsychology, Clinical, Cognitive, Developmental, Sociology, and more
- 2Editorial policy including qualified authors, expert review, peer-review-like standards, and fact-checking
- 3Evidence-based content grounded in peer-reviewed research and official guidelines, with high-quality sources
- 4Transparency features: bylines, last-updated dates, and clear distinctions between evidence and opinion
- 5Free and open access with no subscription fees or paywalls; content routinely updated
Target Customer Industries
Decision Makers
- 1Editor-in-Chief
- 2Associate Editor
- 3Clinical Editor
- 4Neuroscience Editor
- 5Mental Health Writer
- 6Lab Manager
- 7Trainees Clinical Psychologist
- 8Harvard/Yale/Princeton-affiliated editors (example titles listed in team bios)
Client Results
- 1 Millions of monthly visitors (reported as more than 4 million monthly visitors worldwide)
- 2 Over 25,000 Google Scholar references to Simply Psychology content
- 3 Content regularly incorporated into psychology curricula and cited in research
- 4 Trusted by thousands of institutions worldwide (as listed in the About section)
Competitive Advantages
- 1No subscription fees or paywalls; free and open access
- 2Evidence-based content with expert review and ongoing updates
- 3Independent editorial policy (no sponsorship influence) and transparency in sourcing
- 4High editorial standards including fact-checking, last-updated indicators, and author qualifications
- 5Wide institutional trust and integration into curricula and research
Key Benefits
Case Studies & Success Stories
Reader testimonial: Open University assignment support
A reader reported the site’s simple, easy-to-follow layout helped complete a second assignment for an Open University course.
Reader testimonial: Clarifying complex psychology topics
A reader noted the site provided clear information that aided writing a college essay on Vygotsky and Piaget, highlighting its usefulness for assignment preparation.
Additional Product Information
Product Description
An online resource offering clear, accessible, evidence-based psychology guides and topics across many subfields, with editorially vetted content and no paywalls.
Target Market
Psychology students (A-Level to undergraduate), educators, researchers, and the general public seeking psychology knowledge
Unique Value Proposition
Free, rigorously reviewed, evidence-based psychology content that is openly accessible and trusted by institutions worldwide
Technical Requirements
Web browser with internet access; no specialized software required
Pricing Model
Free access to all content; no subscription or paywalls
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