Simply Psychology

Business Profile

Core Value Proposition

Simply Psychology provides clear, accessible, evidence-based psychology resources for students, educators, researchers, and the public.

Target Customer

Psychology students (including A-Level and undergraduate), educators, researchers, clinicians, and the general public seeking psychology knowledge

Key Differentiator

Free and open access to high-quality psychology resources with rigorous editorial standards, transparent sourcing, author bylines, regular updates, and independence from sponsorship

Implementation Timeline

Immediate access: content is online and freely available without subscription; value is accessible as soon as users visit the site

Pain Points

1Need for clear, evidence-based psychology information that is accessible without paywalls
2Desire for content that is reviewed by experts and kept up-to-date with current guidelines
3Requirement for resources that are readily usable in curricula and teaching contexts

Key Features

1Extensive study guides and topic coverage across A-Level Psychology, Biopsychology, Clinical, Cognitive, Developmental, Sociology, and more
2Editorial policy including qualified authors, expert review, peer-review-like standards, and fact-checking
3Evidence-based content grounded in peer-reviewed research and official guidelines, with high-quality sources
4Transparency features: bylines, last-updated dates, and clear distinctions between evidence and opinion
5Free and open access with no subscription fees or paywalls; content routinely updated

Target Customer Industries

Decision Makers

1Editor-in-Chief
2Associate Editor
3Clinical Editor
4Neuroscience Editor
5Mental Health Writer
6Lab Manager
7Trainees Clinical Psychologist
8Harvard/Yale/Princeton-affiliated editors (example titles listed in team bios)

Client Results

1 Millions of monthly visitors (reported as more than 4 million monthly visitors worldwide)
2 Over 25,000 Google Scholar references to Simply Psychology content
3 Content regularly incorporated into psychology curricula and cited in research
4 Trusted by thousands of institutions worldwide (as listed in the About section)

Competitive Advantages

1No subscription fees or paywalls; free and open access
2Evidence-based content with expert review and ongoing updates
3Independent editorial policy (no sponsorship influence) and transparency in sourcing
4High editorial standards including fact-checking, last-updated indicators, and author qualifications
5Wide institutional trust and integration into curricula and research

Key Benefits

1Clear and engaging explanations of theories and studies

2Evidence-based content grounded in peer-reviewed sources

3Open access with no costs or subscription barriers

4Regular updates and corrections to maintain current information

5Transparent authorship and editorial oversight

Case Studies & Success Stories

Reader testimonial: Open University assignment support

Case #1

A reader reported the site’s simple, easy-to-follow layout helped complete a second assignment for an Open University course.

Reader testimonial: Clarifying complex psychology topics

Case #2

A reader noted the site provided clear information that aided writing a college essay on Vygotsky and Piaget, highlighting its usefulness for assignment preparation.

Additional Product Information

Product Description

An online resource offering clear, accessible, evidence-based psychology guides and topics across many subfields, with editorially vetted content and no paywalls.

Target Market

Psychology students (A-Level to undergraduate), educators, researchers, and the general public seeking psychology knowledge

Unique Value Proposition

Free, rigorously reviewed, evidence-based psychology content that is openly accessible and trusted by institutions worldwide

Technical Requirements

Web browser with internet access; no specialized software required

Pricing Model

Free access to all content; no subscription or paywalls

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