Business Profile
Skinnytaste provides easy, healthy recipes made with real food
Home cooks and families seeking healthy, flavorful meals; readers of Gina Homolka; individuals following specific dietary needs (high protein, gluten free, dairy free, vegan, vegetarian, Whole30, keto, paleo, etc.); newsletter subscribers
Extensive, filterable recipe library with diet/course/ingredient/method/season classifications plus free meal plans and a cookbook/shop ecosystem anchored by NYT bestselling author Gina Homolka
Not explicitly stated; value can be realized immediately by using recipes, with additional structured value from the free meal plans and cookbook offerings
A digital recipe site and cookbook brand offering easy, healthy, real-food recipes across a wide range of dietary needs, supported by a robust recipe finder and free meal planning resources.
Individuals and families seeking healthy, easy-to-make meals with dietary flexibility; fans of Gina Homolka; readers of Skinnytaste cookbooks; subscribers to Skinnytaste newsletters
Comprehensive real-food recipes with extensive dietary filters and free planning resources, backed by an established author and cookbook brand
Newsletter integration (Mailchimp); website navigation and recipe finder; e-commerce/shop functionality for cookbooks and products
Free newsletter; free meal plans; paid cookbooks and shop products
Based on matching: problems solved, key features, industries
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