St.George Bank Personal, Business and Corporate Banking

Business Profile

Core Value Proposition

St.George Bank Personal, Business and Corporate Banking provides personal, business and corporate banking services and wealth management solutions.

Target Customer

Individuals seeking personal banking, business owners and corporate clients requiring business banking, payments, finance and wealth management services in Australia.

Key Differentiator

St.George Secure online banking guarantee (repayments for missing funds due to online banking fraud when terms are followed) and payee verification via Confirmation of Payee, plus 24/7 digital assistance and a range of tailored business banking options.

Implementation Timeline

Freedom Business Account opening in less than 5 minutes; ongoing access via Internet/Mobile Banking and 24/7 support.

Pain Points

1Need secure, reliable online and mobile banking for personal and business use.
2Access to flexible business banking with accounts, cards, loans, payment solutions and support.
3Financial hardship assistance for customers experiencing tough times.

Key Features

1Internet Banking and Mobile Banking registration and ongoing access
2St.George Secure online banking security guarantee
3New payee Verification with Confirmation of Payee
424/7 Virtual Assistant and online support
5Business banking offers (e.g., $0 monthly fees for certain accounts, MYOB 12 months discount) and a range of payment/finance solutions

Target Customer Industries

Decision Makers

1Not specified in content

Client Results

1No quantified case studies or outcomes documented in the content

Competitive Advantages

1Online security guarantee (St.George Secure) for internet banking fraud
2Confirmation of Payee to verify BSB/account name before payment
324/7 Virtual Assistant for customer support
4Industry specialists and tailored business banking solutions

Key Benefits

1Secure online banking with a repayment guarantee in case of online fraud (subject to terms)

2Convenient online and mobile access to accounts and payments

3Payee verification to reduce misdirected payments

4Support for customers in financial hardship

5Promotional offers (cashback, eGift cards) for new or eligible products

Additional Product Information

Product Description

Offers personal, business and corporate banking as well as wealth management solutions.

Target Market

Individuals, small to mid-sized businesses and corporate clients in Australia seeking personal, business and corporate banking and wealth management services.

Unique Value Proposition

Integrated personal, business and corporate banking with strong online security guarantees, payee verification, and industry-focused solutions and offers.

Technical Requirements

Internet Banking and Mobile Banking access; register on mobile or desktop; requires card or account number, date of birth, security number, and CAN; available apps on App Store and Google Play

Pricing Model

Promotions include: $50 cashback on opening a transaction account with $50 spend; $150 eGift card for eligible home/landlord/car insurance policies; 12 months of complimentary MYOB Business with first month payment (eligibility and T&Cs apply).

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