St.George Bank Personal, Business and Corporate Banking
Business Profile
Core Value Proposition
St.George Bank Personal, Business and Corporate Banking provides personal, business and corporate banking services and wealth management solutions.
Target Customer
Individuals seeking personal banking, business owners and corporate clients requiring business banking, payments, finance and wealth management services in Australia.
Key Differentiator
St.George Secure online banking guarantee (repayments for missing funds due to online banking fraud when terms are followed) and payee verification via Confirmation of Payee, plus 24/7 digital assistance and a range of tailored business banking options.
Implementation Timeline
Freedom Business Account opening in less than 5 minutes; ongoing access via Internet/Mobile Banking and 24/7 support.
Pain Points
- 1Need secure, reliable online and mobile banking for personal and business use.
- 2Access to flexible business banking with accounts, cards, loans, payment solutions and support.
- 3Financial hardship assistance for customers experiencing tough times.
Key Features
- 1Internet Banking and Mobile Banking registration and ongoing access
- 2St.George Secure online banking security guarantee
- 3New payee Verification with Confirmation of Payee
- 424/7 Virtual Assistant and online support
- 5Business banking offers (e.g., $0 monthly fees for certain accounts, MYOB 12 months discount) and a range of payment/finance solutions
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1No quantified case studies or outcomes documented in the content
Competitive Advantages
- 1Online security guarantee (St.George Secure) for internet banking fraud
- 2Confirmation of Payee to verify BSB/account name before payment
- 324/7 Virtual Assistant for customer support
- 4Industry specialists and tailored business banking solutions
Key Benefits
Additional Product Information
Product Description
Offers personal, business and corporate banking as well as wealth management solutions.
Target Market
Individuals, small to mid-sized businesses and corporate clients in Australia seeking personal, business and corporate banking and wealth management services.
Unique Value Proposition
Integrated personal, business and corporate banking with strong online security guarantees, payee verification, and industry-focused solutions and offers.
Technical Requirements
Internet Banking and Mobile Banking access; register on mobile or desktop; requires card or account number, date of birth, security number, and CAN; available apps on App Store and Google Play
Pricing Model
Promotions include: $50 cashback on opening a transaction account with $50 spend; $150 eGift card for eligible home/landlord/car insurance policies; 12 months of complimentary MYOB Business with first month payment (eligibility and T&Cs apply).
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