Syngency
Business Profile
Core Value Proposition
Syngency provides a complete, cloud-based agency management platform that unifies bookings, scheduling, talent management, accounting, packages, and documents for talent agencies of all kinds.
Target Customer
Talent agencies (modelling, acting, talent, artist, creator) and their agents, managers, and staff; organizations managing multiple locations and portfolios of talent.
Key Differentiator
Industry-first mobile apps for both agents and talent, a fully integrated, multi-feature platform (booking, packages, accounting, e-signature, websites, media), multi-office and multi-language support, no fixed contracts, and native hosting with website integration.
Implementation Timeline
Onboarding and getting value can occur quickly, with testimonials noting minimal training and usage within a few days.
Pain Points
- 1Fragmented workflows across bookings, contracts, invoicing, and payments that require switching between multiple tools.
- 2Difficulty coordinating across multiple offices and large catalogs of talent, clients, and schedules.
- 3Manual or disjointed accounting processes that require separate systems; need real-time sync with accounting software.
Key Features
- 1Booking management with talent packages and client/invoice workflows
- 2Real-time accounting integration with Xero and QuickBooks Online
- 3Industry-first mobile apps for agents and talent
- 4Syngency Sign for e-signatures and document management
- 5Multi-office management, website hosting/integration, media library, and client portals
Target Customer Industries
Client Results
- 1Improved day-to-day operations and organization by division, agent, model, and category
- 2Accounting and reporting made easier and more reliable (QuickBooks integration); calendar and billing streamlined
- 3Onboarding and training described as minimal, with rapid adoption (a couple of days to get up to speed)
- 4Mobile access and on-the-go management freeing agents from the desk
Competitive Advantages
- 1Industry-first mobile apps for both agents and talent
- 2No contracts, ever
- 3All-in-one platform combining bookings, packages, invoices, and contracts with real-time accounting
- 4Multi-office and multi-language support
- 5Hosting and website integration included with secure data handling
Key Benefits
Case Studies & Success Stories
Dragonfly Agency case: streamlined operations and flawless accounting
Stasia Langford notes that QuickBooks integration made accounting and reporting flawless, and the platform improved day-to-day operations including calendars and billing.
The Agency Arizona case: day-to-day operations and communications improvement
Terri Camberlango reports that Syngency improved calendar visibility, billing, and overall operations across the agency.
LOOK Model Agency case: rapid onboarding and ease of use
Cyril Kollock highlights minimal training and rapid adoption once agents begin using the system.
Additional Product Information
Product Description
Syngency is a cloud-based agency management platform designed for modelling, acting, talent, artist, and creator agencies, unifying bookings, scheduling, talent management, accounting, and more.
Target Market
Modeling agencies, acting agencies, talent agencies, artist agencies, creator agencies, and other talent-focused agencies seeking a single integrated workflow platform.
Unique Value Proposition
An integrated, mobile-first platform that combines bookings, packages, accounting, document management, and website hosting for talent agencies, with industry-first mobile apps and no contracts.
Technical Requirements
Cloud-based SaaS accessible on any device with internet; hosting with SSL, backups, and 99.9% uptime; security features including SSL encryption and optional two-factor authentication.
Pricing Model
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