Take-Two Interactive Software, Inc.

Business Profile

Core Value Proposition

Take-Two Interactive Software provides leading game publishing and entertainment experiences through its labels Rockstar Games, 2K, Private Division, and Zynga.

Target Customer

Global gamers and entertainment consumers (fans of Borderlands, NBA 2K, Zynga titles, etc.); investors and financial analysts

Key Differentiator

Multi-label publisher with a diversified IP portfolio across AAA, mid-core, and mobile games (Rockstar Games, 2K, Zynga, Private Division, Social Point) delivering cross-platform experiences

Implementation Timeline

Not specified

Pain Points

1Managing and monetizing a large portfolio of IP across multiple platforms (PC, console, mobile)
2Sustaining ongoing player engagement and live-service content for long-running franchises
3Coordinating development, publishing, and marketing across diverse brands and studios

Key Features

1Diversified IP portfolio across multiple labels (Rockstar Games, 2K, Zynga, Private Division, Social Point)
2Cross-platform publishing across PC, console, and mobile
3Blockbuster and ongoing franchise titles (e.g., Borderlands 4, NBA 2K26) with live-service modes
4Established investor relations and governance framework
5Global footprint with quality and ethics policies (Global Code of Conduct, Supplier Code of Conduct, etc.)

Target Customer Industries

Decision Makers

1Chairman and Chief Executive Officer
2President
3Chief Financial Officer
4Executive Vice President and Chief Legal Officer
5Director
6Lead Independent Director

Client Results

1Not explicitly specified for clients in the content

Competitive Advantages

1Diversified, iconic IP across AAA, mid-core, and mobile segments (Borderlands, NBA 2K, Zynga titles)
2Cross-platform publishing capabilities and multi-brand synergies
3Global presence and scalable distribution through established labels
4Publicly traded company with formal investor relations and quarterly earnings/press releases
5Recognized workplace culture (Great Place to Work Certified) and comprehensive governance and ethics policies

Key Benefits

1Access to high-profile IPs and franchises across multiple brands

2Cross-platform game publishing (PC, console, mobile)

3Ongoing live-service experiences and regular content updates in flagship titles

4Strong brand recognition and transparent investor communications

Additional Product Information

Product Description

Global game publisher and marketer of interactive entertainment with labels Rockstar Games, 2K, and Zynga, delivering AAA titles, mobile/social games, and live-service experiences across multiple platforms.

Target Market

Global video game players and entertainment consumers; investors and financial analysts

Unique Value Proposition

Leading multi-label publisher with iconic, cross-platform franchises spanning AAA, mid-core, and mobile games, underpinned by a diversified IP portfolio and strong governance/ethics framework.

Technical Requirements

Not disclosed

Pricing Model

Not disclosed

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