Take-Two Interactive Software, Inc.
Business Profile
Core Value Proposition
Take-Two Interactive Software provides leading game publishing and entertainment experiences through its labels Rockstar Games, 2K, Private Division, and Zynga.
Target Customer
Global gamers and entertainment consumers (fans of Borderlands, NBA 2K, Zynga titles, etc.); investors and financial analysts
Key Differentiator
Multi-label publisher with a diversified IP portfolio across AAA, mid-core, and mobile games (Rockstar Games, 2K, Zynga, Private Division, Social Point) delivering cross-platform experiences
Implementation Timeline
Not specified
Pain Points
- 1Managing and monetizing a large portfolio of IP across multiple platforms (PC, console, mobile)
- 2Sustaining ongoing player engagement and live-service content for long-running franchises
- 3Coordinating development, publishing, and marketing across diverse brands and studios
Key Features
- 1Diversified IP portfolio across multiple labels (Rockstar Games, 2K, Zynga, Private Division, Social Point)
- 2Cross-platform publishing across PC, console, and mobile
- 3Blockbuster and ongoing franchise titles (e.g., Borderlands 4, NBA 2K26) with live-service modes
- 4Established investor relations and governance framework
- 5Global footprint with quality and ethics policies (Global Code of Conduct, Supplier Code of Conduct, etc.)
Target Customer Industries
Decision Makers
- 1Chairman and Chief Executive Officer
- 2President
- 3Chief Financial Officer
- 4Executive Vice President and Chief Legal Officer
- 5Director
- 6Lead Independent Director
Client Results
- 1Not explicitly specified for clients in the content
Competitive Advantages
- 1Diversified, iconic IP across AAA, mid-core, and mobile segments (Borderlands, NBA 2K, Zynga titles)
- 2Cross-platform publishing capabilities and multi-brand synergies
- 3Global presence and scalable distribution through established labels
- 4Publicly traded company with formal investor relations and quarterly earnings/press releases
- 5Recognized workplace culture (Great Place to Work Certified) and comprehensive governance and ethics policies
Key Benefits
Additional Product Information
Product Description
Global game publisher and marketer of interactive entertainment with labels Rockstar Games, 2K, and Zynga, delivering AAA titles, mobile/social games, and live-service experiences across multiple platforms.
Target Market
Global video game players and entertainment consumers; investors and financial analysts
Unique Value Proposition
Leading multi-label publisher with iconic, cross-platform franchises spanning AAA, mid-core, and mobile games, underpinned by a diversified IP portfolio and strong governance/ethics framework.
Technical Requirements
Not disclosed
Pricing Model
Not disclosed
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