The Family Handyman
Business Profile
Core Value Proposition
The Family Handyman provides a comprehensive DIY resource for home improvement projects, maintenance, design inspiration, smart technology, pest control, and more.
Target Customer
Homeowners, new homeowners, and DIY enthusiasts
Key Differentiator
Editorially driven content created by editors who are homeowners and DIYers with backgrounds in woodworking, set-building, construction, home improvement and journalism; includes a mix of projects, tips, product reviews, and specialized resources like New Homeowner Bootcamp and DIY University; offers Handyman Pro for professionals
Implementation Timeline
Not specified in the content
Pain Points
- 1Lack of reliable, hands-on guidance for DIY home improvement and maintenance
- 2Uncertainty in selecting the right tools and products through shopping guidance
- 3Need for structured programs and checklists for new homeowners and professionals
Key Features
- 1Projects and how-to guides across home improvement and outdoor spaces
- 2Product reviews and shopping guidance
- 3New Homeowner Bootcamp and comprehensive homeowner guides
- 4DIY University for DIY education and skill development
- 5Handyman Pro space for industry news and professional guidance
Target Customer Industries
Decision Makers
- 1Editor
- 2Home Improvement Professional
Client Results
- 1Homeowners receive step-by-step projects, maintenance checklists, and product recommendations to complete tasks
- 2New homeowners gain guidance on buying, moving in, and maintaining a home
- 3Professionals access industry news and business-focused insights via Handyman Pro
Competitive Advantages
- 1Editors are homeowners and DIYers with practical, in-house expertise
- 2Combination of hands-on projects, maintenance guidance, and product reviews in one resource
- 3Dedicated programs for new homeowners and professionals (New Homeowner Bootcamp, Handyman Pro, DIY University)
Key Benefits
Additional Product Information
Product Description
A DIY resource offering home improvement projects, maintenance guidance, design ideas, and product reviews for homeowners and DIY enthusiasts; also features a professional-focused Handyman Pro space
Target Market
Homeowners, new homeowners, and DIY enthusiasts seeking practical home improvement guidance
Unique Value Proposition
A trusted, editor-driven DIY resource that combines actionable how-to content, project inspiration, and shopping guidance, with specialized programs for new homeowners and professionals
Technical Requirements
Not specified
Pricing Model
Content may include affiliate links; the site notes that editors handpick products and that “we may earn a commission from your purchases”
Companies Solving Similar Problems
Based on matching: problems solved, target roles, key features, industries
Brill – International Academic Publishing (Books & Journals, Open Access Content, Metadata Services)
Brill provides international academic publishing services, delivering books and journals with Open Access options and metadata-enabled content to researchers, authors, libraries, and academic societies.
Google Developers Blog (formerly The official Google Code blog)
Google Developers Blog provides updates on Google APIs and developer tools; originally The official Google Code blog, now rebranded to Google Developers Blog to unify Google's developer programs.
Google Libros (Google Books)
Google Libros (Google Books) provides access to a vast catalog of books with search capabilities, previews or full text where available, and options to purchase or borrow, plus tools to create and manage your own library.
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 500+ sales professionals
Supercharge your Outreach Today
Join innovative businesses using GoAgentic to automate their sales outreach with AI-powered conversations.
Start Your AI Outreach Today
Your competition is already using AI for outreach. Every day you wait is hundreds of missed conversations.
Start Converting More Prospects Today
- Set up in less than 2 minutes
- Cancel anytime during trial
- Full access to all features
- 7-day money-back guarantee
immediately
Full access to all features
(Test with up to 100 conversations)
Cancel anytime • Money-back guarantee