The Family Handyman

Business Profile

Core Value Proposition

The Family Handyman provides a comprehensive DIY resource for home improvement projects, maintenance, design inspiration, smart technology, pest control, and more.

Target Customer

Homeowners, new homeowners, and DIY enthusiasts

Key Differentiator

Editorially driven content created by editors who are homeowners and DIYers with backgrounds in woodworking, set-building, construction, home improvement and journalism; includes a mix of projects, tips, product reviews, and specialized resources like New Homeowner Bootcamp and DIY University; offers Handyman Pro for professionals

Implementation Timeline

Not specified in the content

Pain Points

1Lack of reliable, hands-on guidance for DIY home improvement and maintenance
2Uncertainty in selecting the right tools and products through shopping guidance
3Need for structured programs and checklists for new homeowners and professionals

Key Features

1Projects and how-to guides across home improvement and outdoor spaces
2Product reviews and shopping guidance
3New Homeowner Bootcamp and comprehensive homeowner guides
4DIY University for DIY education and skill development
5Handyman Pro space for industry news and professional guidance

Target Customer Industries

Decision Makers

1Editor
2Home Improvement Professional

Client Results

1Homeowners receive step-by-step projects, maintenance checklists, and product recommendations to complete tasks
2New homeowners gain guidance on buying, moving in, and maintaining a home
3Professionals access industry news and business-focused insights via Handyman Pro

Competitive Advantages

1Editors are homeowners and DIYers with practical, in-house expertise
2Combination of hands-on projects, maintenance guidance, and product reviews in one resource
3Dedicated programs for new homeowners and professionals (New Homeowner Bootcamp, Handyman Pro, DIY University)

Key Benefits

1Inspiration and guidance for a wide range of DIY projects

2Clear, actionable how-to content and maintenance checklists

3Independent product reviews and buying guidance

4Structured programs for new homeowners and home improvement professionals

5Access to professional-focused content via Handyman Pro

Additional Product Information

Product Description

A DIY resource offering home improvement projects, maintenance guidance, design ideas, and product reviews for homeowners and DIY enthusiasts; also features a professional-focused Handyman Pro space

Target Market

Homeowners, new homeowners, and DIY enthusiasts seeking practical home improvement guidance

Unique Value Proposition

A trusted, editor-driven DIY resource that combines actionable how-to content, project inspiration, and shopping guidance, with specialized programs for new homeowners and professionals

Technical Requirements

Not specified

Pricing Model

Content may include affiliate links; the site notes that editors handpick products and that “we may earn a commission from your purchases”

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