The Infatuation
Business Profile
Core Value Proposition
The Infatuation provides curated restaurant recommendations and city/worldwide dining guides to help users decide where to eat.
Target Customer
Diners and food enthusiasts seeking trusted restaurant recommendations; readers of The Infatuation's editorial content; listeners/viewers of the Restaurant People podcast.
Key Differentiator
Editorially curated, city-focused restaurant guides and lists across multiple formats (articles, lists, guides, and podcasts), plus event coverage and a mobile app integration.
Implementation Timeline
Not specified in content
Pain Points
- 1Deciding where to eat when traveling or in unfamiliar cities.
- 2Sifting through vast options to find high-quality, proven dining spots.
- 3Seeking trusted, editorial-recommended dining guidance rather than generic reviews.
Key Features
- 1City-specific guides and best-of lists (e.g., The Best Restaurants In Lima, The 25 Best Pizza Places In America).
- 2Themed lists and guides with descriptive write-ups (e.g., The Hit List, EEEEEATSCON coverage, 'Where To Eat' guides).
- 3Multi-format content including articles, slides, and podcasts (Restaurant People podcast series).
- 4Event and content coverage (e.g., EEEEEATSCON New York Is Back).
- 5App integration to FIND PLACES ON OUR APP.
Target Customer Industries
Decision Makers
- 1Senior Editor, National
Client Results
- 1Not specified in content
Competitive Advantages
- 1Strong editorial voice with city-specific, curated recommendations
- 2Diverse content formats (articles, lists, podcasts, events) delivering multiple touchpoints
- 3Broad city coverage and travel-oriented dining guidance
Key Benefits
Additional Product Information
Product Description
A media site offering curated restaurant recommendations, city guides, and related dining content, including podcasts and app integration for finding places.
Target Market
Consumers seeking curated dining recommendations and travel-focused restaurant guidance
Unique Value Proposition
Editorially driven, globally oriented restaurant guides and lists across multiple formats, delivering trusted recommendations with a distinctive brand voice.
Technical Requirements
Not specified; content indicates presence of a mobile app (FIND PLACES ON OUR APP).
Pricing Model
Not specified
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