Business Profile
The Root provides Black News and Black Views with a Whole Lotta Attitude.
Readers seeking Black-focused news, culture, entertainment, and opinion.
Voice-forward Black-focused media brand delivering news, culture, and commentary with attitude, including curated features like The Root 100 and The Root Institute.
Campaign setup can begin immediately; first measurable outcomes typically observed within weeks
The Root is a media brand delivering Black news, culture, and opinion with attitude through articles, features, and community initiatives (including The Root 100 and The Root Institute).
Black readers seeking news, culture, and commentary; advertisers and partners seeking to reach this audience
A bold, voice-forward Black-focused media brand delivering timely news, culture, and analysis tailored to Black audiences
None stated
Not disclosed
Based on matching: problems solved, target roles, key features, industries
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