The Root

Business Profile

Core Value Proposition

The Root provides Black News and Black Views with a Whole Lotta Attitude.

Target Customer

Readers seeking Black-focused news, culture, entertainment, and opinion.

Key Differentiator

Voice-forward Black-focused media brand delivering news, culture, and commentary with attitude, including curated features like The Root 100 and The Root Institute.

Implementation Timeline

Campaign setup can begin immediately; first measurable outcomes typically observed within weeks

Pain Points

1Need for reliable, culturally relevant Black-focused news and perspectives
2Desire for entertainment and culture coverage centered on Black communities
3Access to in-depth commentary and analysis on current events from Black voices

Key Features

1News coverage across categories (News, Opinion)
2Entertainment and culture coverage
3The Root 100 rankings
4The Root Institute content and resources
5Newsletter sign-up and regular updates

Target Customer Industries

Decision Makers

1Chief Marketing Officer (CMO)
2VP of Marketing
3Marketing Director
4Brand Manager
5Media Buyer
6Partnerships Manager

Client Results

1Increased audience reach and engagement within Black communities
2Improved brand alignment with Black culture and issues
3Growth in newsletter subscriptions and site engagement

Competitive Advantages

1Niche focus on Black news, culture, and commentary
2Established brand with distinctive voice
3Multi-format content including news, opinion, entertainment, and features like The Root 100
4Additional offerings like The Root Institute

Key Benefits

1Access to curated Black-focused news and culture

2Diverse perspectives and commentary

3Special features like The Root 100 and The Root Institute resources

4Regular updates via newsletters and social channels

Additional Product Information

Product Description

The Root is a media brand delivering Black news, culture, and opinion with attitude through articles, features, and community initiatives (including The Root 100 and The Root Institute).

Target Market

Black readers seeking news, culture, and commentary; advertisers and partners seeking to reach this audience

Unique Value Proposition

A bold, voice-forward Black-focused media brand delivering timely news, culture, and analysis tailored to Black audiences

Technical Requirements

None stated

Pricing Model

Not disclosed

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