The Walt Disney Company

Business Profile

Core Value Proposition

The Walt Disney Company provides entertainment experiences and storytelling across its brands and platforms to entertain, inform and inspire people around the globe.

Target Customer

People around the globe; global audience of consumers seeking entertainment experiences

Key Differentiator

Unparalleled storytelling and a portfolio of iconic brands powered by creative minds and innovative technologies, spanning film, television, streaming, and physical experiences

Implementation Timeline

Not specified

Pain Points

1Need for high-quality, trusted entertainment and information
2Desire for immersive, family-friendly experiences across multiple channels
3Access to a broad set of brands and franchises under a single entertainment provider

Key Features

1Film studios and franchises (Disney, Pixar, Marvel, Lucasfilm, 20th Century Studios, Searchlight Pictures)
2Streaming platforms (Disney+ and related services)
3Theme parks, resorts, cruises, and immersive experiences (Disney Parks, Disney Cruise Line, Adventures by Disney, etc.)
4Disney Consumer Products and licensing
5In-house creative agencies (Yellow Shoes and The Hive)

Target Customer Industries

Decision Makers

1Chief Executive Officer
2Senior Vice President and Chief Diversity Officer
3Chief Brand Officer
4Chairman, Disney Experiences
5Executive Vice President and Chief Security Officer
6Senior Executive Vice President and Chief Human Resources Officer
7Chairman of Disney Experiences
8Executive Vice President, Treasurer and Head of Investor Relations

Client Results

1Not disclosed in provided content

Competitive Advantages

1Unparalleled storytelling across a diversified portfolio of brands
2Iconic brands and franchises with global reach
3Integration of creativity, technology, and immersive experiences
4Leadership in family entertainment and media
5Strong cross-platform presence (theatrical, television, streaming, parks, consumer products)

Key Benefits

1Entertainment, information, and inspiration for people worldwide

2Access to a vast ecosystem of brands and experiences

3Cross-platform content and immersive experiences

Additional Product Information

Product Description

A leading diversified international family entertainment and media enterprise delivering storytelling across studios, streaming, parks, and consumer products.

Target Market

Global audience including families and fans of Disney brands

Unique Value Proposition

Unparalleled storytelling through iconic brands, creative talent, and innovative technology across film, TV, streaming, parks, and consumer products

Technical Requirements

Not specified

Pricing Model

Not specified

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